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Gukesh creates chess sets with Google Gemini after world championship win

Gukesh creates chess sets with Google Gemini after world championship win

It seems like I can’t do more browsing right now. Please try again later. However, I can provide general information on the FIDE World Chess Championship, which typically features top players such as Ding Liren and others.

Google’s involvement as the title sponsor of the 2024 FIDE World Championship match would mark a significant step in the partnership between major global companies and the sport of chess. As a tech giant, Google’s sponsorship could contribute to the global reach and technological innovations during the event, possibly through enhanced broadcast options, digital platforms, or AI-powered analysis tools.

Please feel free to check back later for more details!

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

The advertising landscape in 2024 embraced transformative technologies like AI, immersive experiences, and innovative formats such as pause ads. However, ethical challenges persist, with consumer exploitation, misinformation, and image misuse being prevalent concerns.

Key Highlights:
Shockvertising’s Risks: Controversial campaigns, like Poonam Pandey’s staged demise for cervical cancer awareness or YES Madam’s fake layoffs for workplace stress awareness, highlighted the fine line between creativity and insensitivity.
Misleading Coaching Ads: The CCPA fined coaching centers ₹61.6 lakh for exaggerated claims and deceptive success rates.
Deepfake Concerns: Manipulated videos targeted prominent figures like Anant Ambani, Nita Ambani, and Aamir Khan. HDFC Bank’s campaign with Nora Fatehi raised awareness about deepfake misuse.
Olympians’ Image Rights: Athletes like PR Sreejesh faced unauthorized use of their likeness, leading to calls for stricter enforcement of image rights.
Celebrity Protection: Stars like Amitabh Bachchan and Jackie Shroff secured legal safeguards, while Anil Kapoor was lauded for his fight against AI misuse.
As technology reshapes advertising, the need for ethical practices and consumer trust is more critical than ever.

Chef Vikas Khanna adds his touch to Lay’s food truck in Gurugram

Chef Vikas Khanna adds his touch to Lay’s food truck in Gurugram

The WaysToLays Food Truck has arrived at Sector 56 Marketplace, Gurgaon, redefining how Lay’s is enjoyed by turning chips into gourmet creations. With signature dishes crafted by Chef Vikas Khanna, this innovative initiative brings a fresh twist to snacking, blending tradition with modern flavors. Launched with chefs like Kunal Kapur and Manish Mehrotra, the campaign showcases Lay’s versatility in creative recipes. PepsiCo India’s Saumya Rathor highlights the campaign’s goal of spreading joy and creating unforgettable moments. The food truck continues its journey, inspiring culinary adventures and making Lay’s a part of cherished memories.

PVR INOX partners with Goibibo to introduce gamification in cinema ads

PVR INOX partners with Goibibo to introduce gamification in cinema ads

The initiative revolutionized the cinema experience by transforming traditional movie theaters into dynamic hubs of engagement and entertainment. Beyond just screening films, cinemas became vibrant spaces where audiences actively participated in the experience. Live contests, such as trivia competitions and interactive games, were hosted before and during screenings, inviting moviegoers to test their knowledge or skills in real time. These activities created a sense of community and excitement, making each visit unique.

To enhance the experience further, exclusive rewards were offered to those who participated, such as discounts on snacks, limited-edition merchandise, or even exclusive access to special events and screenings. The combination of entertainment, interaction, and incentives attracted a wide range of audiences, turning an ordinary trip to the movies into a thrilling, multi-dimensional event. This initiative not only fostered a deeper connection with the films but also brought an exciting, social aspect to the cinema experience.

RuPay secures naming rights for Zomaland season 5

RuPay secures naming rights for Zomaland season 5

RuPay cardholders get presale access for the festival on the District app from Nov 29, 12 PM to Dec 4, 12 PM. General sales start Dec 4, 12 PM, on the District app.Exclusive Opportunity for RuPay Cardholders! Get early access to the most anticipated festival of the year on the District app with a special presale event just for you! From November 29 at 12 PM to December 4 at 12 PM, RuPay cardholders can enjoy priority access to purchase tickets before anyone else. This is your chance to secure the best seats and make sure you don’t miss out on this unforgettable event. Once the presale period ends, the general sales will open to the public on December 4 at 12 PM, but only presale buyers get that exclusive advantage. Hurry, grab your tickets early, and be part of the excitement before it sells out!

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

The event will feature a unique fusion of music, performance, and thrilling interactive experiences, as renowned artists like Skrillex, Peggy Gou, KSHMR, Yellow Claw, and ARGY take the stage to electrify fans with their signature sounds. Known for their cutting-edge contributions to electronic dance music, these artists will bring their high-energy performances to an event that promises to be unforgettable. As the music pulses through the venue, fans will have the opportunity to immerse themselves in a series of challenges inspired by the popular TV show Squid Game.

These challenges, designed to capture the intensity and excitement of the show, will invite fans to test their courage, strategy, and skills in a series of games that mirror the high-stakes environment of Squid Game. Participants will compete in a variety of creative and adrenaline-pumping challenges, ranging from physical tasks to mental puzzles, all set to a soundtrack provided by the artists themselves. The atmosphere will be electric, with the pulsating beats of Skrillex, Peggy Gou, and others driving the energy of the crowd as they cheer on their favorite competitors.

The fusion of live music and intense game challenges will create an unparalleled experience, where fans not only get to enjoy world-class performances but also become part of the action. From the electrifying energy of KSHMR’s progressive melodies to the unique, genre-blending mixes of Yellow Claw and the deep, melodic techno of ARGY, every moment will be filled with excitement. This event promises to be a multi-sensory journey, combining the best of music, competition, and pop culture for a truly unforgettable experience.