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Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

How brands are cheering India’s Champions Trophy victory

How brands are cheering India’s Champions Trophy victory

Brands have joined millions of fans in celebrating India’s historic ICC Champions Trophy 2025 win with quirky, creative, and witty social media campaigns.

Collectibles to contests: Old cricket marketing tools that are slowly fading

Collectibles to contests: Old cricket marketing tools that are slowly fading

As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick recap of brands have reinvented cricket marketing.

A47.in partners with Maddock Films for exclusive ‘Chhaava’ merchandise

A47.in partners with Maddock Films for exclusive ‘Chhaava’ merchandise

A47.in has partnered with Maddock Films to launch exclusive Chhaava merchandise, featuring t-shirts, hoodies, and sweatshirts inspired by the film. With prices starting at Rs 699, the collection will be available from February 7, 2025, on A47.in. Chhaava, starring Vicky Kaushal, Rashmika Mandanna, and Akshaye Khanna, brings to life the story of Chhatrapati Sambhaji Maharaj. This limited-edition collection blends history with fashion, celebrating Maratha pride. Own a piece of history and shop the collection before the film’s release

Saina Nehwal joins Naarica as brand ambassador and investor

Saina Nehwal joins Naarica as brand ambassador and investor

Through this partnership , Naarica is taking initiative towards transforming menstrual care and empowering women across the nation.

Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on trial with Archana Puran Singh

Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on trial with Archana Puran Singh

The campaign highlights the judgments women face for their fashion and beauty choices, reinforcing Myntra’s focus on self-expression and individual style.