Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

OpenAI confirms $200 ChatGPT Pro subscription with new o1 reasoning model

December 9, 2024
By Sania Khan

OpenAI has launched ChatGPT Pro, a $200/month premium tier designed for engineering and research, featuring advanced tools like GPT-4o, o1 reasoning models, and unlimited access for handling complex tasks. Positioned alongside existing tiers like ChatGPT Plus and Enterprise, this marks OpenAI’s push into industrial applications and commercialization.

Additionally, OpenAI is expanding into the AI-powered search market, potentially integrating ads, challenging tech giants like Google. The move showcases its commitment to redefining AI capabilities for businesses and setting new standards in innovation.

Perplexity expands its publisher program, offers ad revenue to media partners

December 9, 2024
By Sania Khan

Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK, and The Independent, alongside international brands like Blavity, stern, and NewsPicks. These additions bring diverse, high-quality content spanning marketing, history, technology, and local reporting, catering to a global user base.

Participating publishers benefit from revenue sharing, advanced APIs, analytics, and a complimentary one-year Perplexity Enterprise Pro subscription. Led by Jessica Chan, Perplexity aims to enhance collaboration, foster innovation, and redefine online discovery through enriched, reliable content.

MTV Hustle issues statement amid backlash as #ShameonMTVHUSTLE trends online

December 9, 2024
By Sania Khan

The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking down his critique videos. The issue arose when Rohan pointed out a sponsorship conflict involving judge Ikka’s Harley-Davidson jacket on a Royal Enfield-sponsored show.

Rohan’s response, “Sorry! Main toh na sehta,” ignited online support, with #ShameOnMTVHUSTLE trending. MTV’s statement, lacking an apology, fueled backlash, while sponsor boAt briefly defended creators’ freedom before deleting their statement.

Rohan’s reinstated channel and upcoming video promise deeper insights into the power struggles between creators and corporations, spotlighting urgent issues in the entertainment industry.

boAt’s new ad promotes ANC headphones to tackle wedding season noise

December 9, 2024
By Sania Khan

The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy relatives, unsolicited advice, and playful taunts. boAt’s witty new campaign, “Mute the Taunts with Aunty Noise Cancellation (ANC)”, humorously tackles these moments.

Introducing the fictional boAt Airdopes ANC, the campaign showcases fun features like REPL.AI Technology for smart comebacks, Anti-BT Calling to block unwanted calls, and the Senti Song Blocker to replace emotional tunes with personal favorites. This lighthearted take on Indian wedding quirks highlights boAt’s innovative and youthful spirit.

Samsung, Uppercase, Yamaha: Using audience insights to deliver impactful ads

December 6, 2024
By Sonali kamble

Spotify Hits India 2024 celebrated nine ad campaigns that masterfully used audience insights and advanced targeting to deliver innovative, hyper-personalised brand experiences.

Good sleep on Wakefit helps Prafull Billore turn ‘panauti’ into power

December 6, 2024
By Sania Khan

Wakefit’s latest campaign features Prafull Billore, aka MBA Chaiwala, cleverly transforming his viral “panauti” (bad luck) narrative into a playful message about resilience and quality sleep. Highlighted in Panauti Ek Khoj, the ad humorously credits Wakefit’s orthopedic mattress for helping Billore regain his peace of mind and use his “bad luck” to boost India’s cricket victories.

Billore stars as Santa Claus, gifting mattresses to spread better sleep and positivity, while teasing his next mission: “joining” the Australian cricket team to help India win the Border Gavaskar Trophy. This campaign brilliantly mixes humor, virality, and brand messaging, proving good sleep can turn any misfortune around.