Pepsi has stirred up the cola wars in India by launching a 400ml bottle for Rs 20, ahead of the hot summer season. This aggressive pricing move comes as competition intensifies with Coca-Cola and the disruptive entry of Campa Cola.
The 5 new flavors will be available across all quick com and online channels and along with all leading MTs across 200+ Towns and Cities.
As part of its renewed alliance, the brand plans to introduce new ice cream flavours and on-field activities, celebrating the spirit of Gujarat.
The campaign film will be promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations.
Created by Ogilvy, the campaign will see a 360-degree push, supplemented by on-ground activations. The brand’s VP and Head of Marketing tells us more.
Collective Artists Network introduces Kavya Mehra, an AI-driven mom influencer blending technology with authentic storytelling. Powered by AI and shaped by real moms, she reflects modern motherhood with relatable content. Kavya collaborates with mothers to bring real-life parenting experiences to digital platforms. She offers brands a unique mix of AI’s precision and human emotion, enabling deeper audience connections. This marks a shift in influencer marketing, showcasing how AI and humanity can intersect. Kavya’s debut redefines creator-led storytelling in the digital age.
