Brandvibez Top Headlines

Plum launches podcast on skincare hosted by Rohan Joshi
- March 6, 2025
- By Sathya Udaiyar
Federal Bank names Vidya Balan as its first brand ambassador
- March 6, 2025
- By MUSTAFA ANAND
Sharvari named first brand ambassador for Godrej Professional
- March 6, 2025
- By Sathya Udaiyar
Innisfree skincare products now available on Blinkit
- March 6, 2025
- By Sathya Udaiyar

Latest Articles

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

January 6, 2025
By ABHISHEK KAHAR

Ahead of Netflix’s launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series. head of the highly anticipated release of Squid Game season 2 on December 26, 2024, Netflix has launched a significant marketing campaign by teaming up with multiple brands to fuel excitement. These partnerships range from exclusive merchandise, limited-edition products, to special experiences tied to the show’s intense themes of competition and survival.
This collaboration strategy has expanded into various industries such as fashion, food, and gaming. For example, fashion brands might release collections inspired by the series’ iconic red tracksuits and the creepy masks worn by the guards. Food brands could also capitalize on the show’s themes, offering Squid Game-inspired snacks or meal kits, while gaming platforms may feature Squid Game-themed challenges or in-game events to captivate fans.
Through these collaborations, Netflix aims to maximize Squid Game’s cultural impact, leveraging the global reach and fan engagement to create a buzz long before the new season debuts. These partnerships help build a bridge between the show’s digital and real-world experiences, creating a deeper connection with its audience.

Marketer’s playbook for 2025: Content, influencers & CX are the play

January 6, 2025
By prakash kaunder

As 2024 draws to a close, marketing leaders are reflecting on key lessons from the year and looking ahead to 2025. They emphasize the importance of personalized marketing, AI-driven strategies, and sustainability. The rise of new technologies like AR, VR, and deeper e-commerce integrations are expected to shape 2025. Consumer behavior trends, such as a growing focus on health and well-being, will influence brand messaging. Marketing professionals are preparing for a more innovative and customer-centric year, building on the insights gained from 2024.

Why ASUS is going all in on PC gaming in a mobile-first market

January 6, 2025
By prakash kaunder

The head of marketing discusses the brand’s impressive growth trajectory, emphasizing key milestones in revenue, market share, and expansion. The conversation highlights the company’s focus on community-driven marketing strategies, detailing how engaging with customers and leveraging user-generated content have fostered brand loyalty and deepened customer relationships. A significant portion of the discussion centers on the business of refurbished laptops, where the marketing leader explains the value proposition of affordable, eco-friendly technology and how they differentiate these products in a competitive market. Additionally, the head of marketing touches on other key initiatives, such as sustainability efforts, product innovation, and digital transformation, underscoring the brand’s commitment to staying ahead of market trends and providing customers with high-quality, impactful solutions.

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

January 3, 2025
By ABHISHEK KAHAR

The food delivery giant handed over its X (formerly Twitter) account passwords to writer and internet personality Vishal Dayama, who proceeded to report the platform’s order trends.It appears you’re referring to a specific incident where a food delivery giant provided access to its X (formerly Twitter) account to Vishal Dayama, an internet personality and writer. After gaining access, Dayama reportedly shared insights about the platform’s order trends.

This event likely highlights how major platforms are sometimes willing to collaborate with influencers or media figures to present real-time data, trends, or insights. Vishal Dayama, known for his work online, could have been tasked with interpreting or sharing information about what food was most popular, how trends changed over time, or other behaviors on the platform. His posts likely offered a behind-the-scenes look at the food delivery service’s order dynamics, possibly showing peak hours, preferred cuisines, regional differences, or other factors influencing the platform’s operations.

If this event was widely reported, it would provide an intriguing glimpse into how companies may leverage influencers to share marketing-related or customer behavior data in an engaging manner. If you’d like further context or more information on specific trends reported by Vishal Dayama, feel free to clarify!

Bata India partners with Zepto for 10-minute footwear delivery

January 3, 2025
By prakash kaunder

The footwear brand, which recently launched in Delhi-NCR, has ambitious plans to grow its presence across India. After establishing a foothold in the capital region, the brand aims to expand to other major metropolitan cities, including Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, and Pune. This expansion will likely involve opening new stores, both physical and possibly in high-traffic malls and shopping districts, while also boosting its online presence to cater to the growing e-commerce market in India.

To strengthen its brand presence, the company may focus on offering a wide range of stylish and comfortable footwear suited to different consumer segments. This could include products for casual wear, work, sports, and fashion-forward designs. The brand might also focus on affordability, quality, and innovation to compete in India’s competitive footwear market, which is seeing rapid growth due to changing lifestyles and a rising middle class.

Additionally, strategic marketing campaigns, celebrity endorsements, or collaborations with local influencers could help increase visibility and attract a loyal customer base. This expansion marks the brand’s intent to establish itself as a major player in the Indian footwear market.

Zepto’s gift boxing strategy rolls on with a New Year surprise box

January 3, 2025
By ABHISHEK KAHAR

A key component of Zepto’s marketing approach, gift boxes serve as a sampling vehicle for various brands present on the q-comm platform. Zepto’s marketing strategy revolves around creating a unique and engaging shopping experience for customers, and one key component of this approach is the use of gift boxes. These gift boxes are strategically designed to serve as a sampling vehicle, offering customers a selection of products from various brands available on the platform.

By including a variety of items in a single box, Zepto provides an opportunity for customers to explore and experience new brands or products they may not have considered purchasing otherwise. This sampling method can be an effective way to drive brand awareness, increase product trials, and ultimately boost customer loyalty.

The contents of the gift boxes are carefully curated, often aligned with specific themes or seasonal promotions. They may include food and beverages, personal care items, household products, or even wellness-related goods. The gift boxes are typically packaged attractively, providing a sense of value and excitement for the recipient.

For brands featured in the boxes, this strategy offers an avenue for targeted exposure, particularly to a demographic that is already inclined toward convenience and online shopping. It’s a win-win situation: customers enjoy a surprise selection of goods while brands can gain new customers who may decide to continue purchasing after trying their products.

Zepto can further personalize this approach by leveraging customer data, offering boxes tailored to individual preferences or needs, further enhancing the appeal of the marketing initiative.