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Adani Group unveils new film in ‘Hum Karke Dikhate Hain’ series

Adani Group unveils new film in ‘Hum Karke Dikhate Hain’ series

The film is conceptualized and executed by Ogilvy India.

How Simpl gave B2B marketing a B’wood makeover at 10% of ad agency costs

How Simpl gave B2B marketing a B’wood makeover at 10% of ad agency costs

B2B marketing is typically characterised by data-driven insights and analytical tools aimed at solving problems and improving targeting. However, Simpl, a buy-now-pay-later (BNPL) company, has taken a different approach by using Bollywood themes to communicate its message.

Champions Trophy 2025, IND vs AUS semifinal: Kohli-inspired India breaks the Australian hoodoo

Champions Trophy 2025, IND vs AUS semifinal: Kohli-inspired India breaks the Australian hoodoo

Shreyas, Rahul and Hardik chip in with vital contributions in Men in Blue’s first knockout stage win over the World champion since 2011; Shami claims three as Smith’s men get bowled out for 264

Snitch debuts on Nykaa Fashion

Snitch debuts on Nykaa Fashion

Nykaa Fashion expands its menswear collection with Snitch, a brand known for its trend-driven, high-street-inspired designs. Featuring stylish shirts, T-shirts, jeans, trousers, cargo pants, joggers, suits, blazers, and accessories, Snitch offers effortless fashion for the modern man. This collaboration brings bold, versatile styles that blend comfort with confidence. Shop Snitch exclusively on Nykaa Fashion and upgrade your wardrobe today!

Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

The ad film, launched ahead of the launch of Dupahiya on March 7, shows some cast members of the show taking on the Roadies trio to win a Royal Enfield bike.

Fable & Mane announces Kareena Kapoor Khan as global ambassador

Fable & Mane announces Kareena Kapoor Khan as global ambassador

Fable & Mane has appointed Kareena Kapoor Khan as its first Global Brand Ambassador. Launching in April, the campaign celebrates the brand’s fifth anniversary and highlights the benefits of hair oiling and traditional rituals. Kareena admires the brand’s blend of ancient wisdom and modern self-care. Co-founders Akash and Nikita Mehta express excitement, calling this partnership a dream come true. Together, they aim to inspire people worldwide to embrace rituals and inner beauty.