Indian E&M industry revenue to grow 8.3% CAGR, reach Rs 365,000 crore by 2028: PwC Report
PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore ($19.2Bn USD) by 2028, surpassing global growth rates. Key drivers include digital advertising, OTT platforms, online gaming, and generative AI. The report emphasizes India’s large millennial and Gen-Z population, rising internet penetration, and low-cost data as enablers of this transformation. Segments like internet advertising (15.6% CAGR), OTT (14.9% CAGR), online gaming (19.2% CAGR), and music revenue (10.3% CAGR) lead the surge. Initiatives like the WAVES summit aim to strengthen India’s global E&M presence.
