Brandvibez Top Headlines

Plum launches podcast on skincare hosted by Rohan Joshi
- March 6, 2025
- By Sathya Udaiyar
Federal Bank names Vidya Balan as its first brand ambassador
- March 6, 2025
- By MUSTAFA ANAND
Sharvari named first brand ambassador for Godrej Professional
- March 6, 2025
- By Sathya Udaiyar
Innisfree skincare products now available on Blinkit
- March 6, 2025
- By Sathya Udaiyar

Latest Articles

Unboxing Zepto’s gifting strategy: Fresh spins on sampling and engagement

January 27, 2025
By Sonali kamble

Chandan Mendiratta, Zepto’s Chief Brand Officer, explains how brands use gifting to drive product trials, consumer engagement, and sales.

Tribes Sports signs boxer Neeraj Goyat

January 9, 2025
By prakash kaunder

ribes Sports is a leading agency specializing in athlete representation and brand partnerships. In the case of Neeraj Chopra, the Olympic gold medalist from India, Tribes Sports will play a pivotal role in managing and elevating his brand. The agency will help Neeraj expand his presence in the sports and lifestyle industries by spearheading his brand and content collaborations. These collaborations can involve partnerships with global and local brands, allowing Neeraj to represent products and services that align with his values and sportsmanship.

In addition to brand collaborations, Tribes Sports will also focus on creating innovative and engaging opportunities for fans to interact with Neeraj. This could involve digital content, virtual events, social media engagement, or even in-person meet-and-greet experiences, all designed to bring Neeraj closer to his supporters. By leveraging cutting-edge platforms and creative marketing strategies, Tribes Sports aims to further strengthen Neeraj’s influence and connection with his fanbase, while also exploring new business opportunities for the athlete.

In essence, Tribes Sports will work towards amplifying Neeraj’s image beyond just athletics, making him a more accessible and engaging figure for fans worldwide, while simultaneously increasing his commercial opportunities.

Sharvari named first brand ambassador for Godrej Professional

January 9, 2025
By ABHISHEK KAHAR

The reveal took place at the Godrej Professional Spotlight grand finale, a platform celebrating hairstylists.The Godrej Professional Spotlight grand finale is a prestigious event that serves as a platform to honor and celebrate the incredible talent of hairstylists across the industry. This event not only brings together the best professionals but also showcases their creative and technical skills. The grand finale typically features live demonstrations, workshops, and opportunities for hairstylists to compete and display their mastery in various aspects of hair styling, from cutting and coloring to intricate styling techniques.

The reveal at the event often marks the unveiling of new collections, collaborations, or breakthrough trends within the beauty and hairstyling industry. The atmosphere is usually filled with excitement and anticipation, as hairstylists, influencers, and beauty enthusiasts come together to witness groundbreaking innovations.

In addition to celebrating the art of hairstyling, the grand finale provides an opportunity for networking, education, and recognition, where top hairstylists are awarded for their excellence and innovation. It’s a significant moment for the community, as the event plays a key role in shaping trends and standards in the hairstyling industry.

Hero Karizma named title sponsor for MTV Roadies season 20

January 9, 2025
By ABHISHEK KAHAR

With Avvatar Sports Nutrition and POCO as co-sponsors, the show will air on MTV and stream on JioCinema. more discriptionThe exciting cricket partnership takes another step forward with Avvatar Sports Nutrition and POCO joining as co-sponsors for the upcoming season. This collaboration will be a part of a highly anticipated cricket event that will be aired on MTV and streamed on JioCinema, making it easily accessible to a wider audience across India and beyond.

Avvatar Sports Nutrition, a leading name in sports health and nutrition, will bring its expertise to the event, aligning itself with the athletic and high-performance nature of the sport. Their association with the event reflects their commitment to supporting sports enthusiasts and athletes in maintaining peak physical performance.

POCO, the global smartphone brand, will add a modern tech edge to the event as a co-sponsor, reflecting its focus on cutting-edge innovation and high-quality performance. By partnering with such a high-profile event, POCO strengthens its connection with younger audiences who are passionate about both sports and technology.

The event will be aired on MTV, ensuring it reaches a wide, diverse, and young audience. MTV’s wide reach will ensure the event gets maximum exposure through its popular platform. Additionally, for viewers who prefer to watch digitally, the event will also be streamed on JioCinema, ensuring accessibility across various devices, anywhere, anytime.

This multi-platform approach, combined with Avvatar and POCO’s co-sponsorship, is set to elevate the viewing experience, offering an engaging and high-energy cricket experience for fans and participants alike.

Eurogrip Tyres signs M S Dhoni as brand ambassador

January 9, 2025
By Prakash Kaunder

Mahendra Singh Dhoni, often known as MS Dhoni, has been chosen as the brand ambassador for Eurogrip, a prominent brand specializing in automotive tires. As the face of Eurogrip, Dhoni will endorse the entire range of Eurogrip products, which includes tires designed for motorcycles, scooters, and commercial vehicles, among other automotive products.

Dhoni’s association with Eurogrip aims to strengthen the brand’s presence in the market, using his widespread popularity and trusted image as a leader both on and off the cricket field. His appeal as a sports icon, known for his strategic mindset, reliability, and high-performance qualities, makes him a fitting choice for endorsing a product that promises durability, safety, and performance.

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

January 8, 2025
By Prakash Kaunder

e company has recently announced a significant global sponsorship deal in the world of cricket. As the principal sponsor and official logistics partner, it will support two major franchises: Chennai Super Kings (CSK) in India and Johannesburg Super Kings (JSK) in South Africa. This partnership will involve providing logistical support and brand visibility across various cricket-related activities, including team apparel, promotional events, and global marketing campaigns.

Chennai Super Kings (CSK) is one of the most successful franchises in the Indian Premier League (IPL), and their presence is a major draw for cricket fans in India and globally. Similarly, Johannesburg Super Kings (JSK) represents the team’s growing footprint in South Africa’s cricket scene, potentially reaching a new audience across Africa. As a principal sponsor, the company’s branding will be prominently featured during matches, on player uniforms, and in official promotional materials.