Crocs now available on Swiggy Instamart for 10-minute delivery
From March 2025, select Crocs shoes will be available for immediate delivery in Mumbai, Bangalore, Delhi, and Gurgaon, with plans to expand soon.
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Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities
Birla Opus is revolutionizing the paint industry with an immersive, technology-driven shopping experience. As a brand under Grasim Industries, part of the Aditya Birla Group, it offers precise color matching, a hands-on paint mixing experience, and a company-owned, company-operated model for superior quality control. The newly launched Gurugram experience studio allows customers to bring any color sample, have it matched, mixed, and take home a swatch. With plans to expand across major Indian cities, Birla Opus is redefining home décor by making paint shopping more personalized, interactive, and engaging.
Libas launches on Myntra M-Now with 30-minute delivery promise
Libas has partnered with Myntra to launch its Indian wear collections on the M-Now platform, offering 30-minute delivery in Bengaluru. This collaboration aims to enhance shopping convenience by providing fast, stylish, and high-quality ethnic wear to modern consumers.
No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?
As the government cracks down on surrogate ads, will IPL 2025 see a revenue dip, or can fresh sponsors turn the situation into an opportunity?
Ring ring, ka-ching: How Truecaller turned spam calls into ad money
The caller ID app provides premium subscription options for users, yet it derives a significant 70% of its revenue from advertising. The brand’s VP of Global Ad Sales tells us more.
ICC and Unilever partner to support the growth of women’s cricket
Unilever’s personal care brands, including Rexona and Dove, have become the ICC’s first dedicated commercial partner for women’s cricket until 2027. This partnership aims to grow the women’s game globally, starting with the ICC Women’s Cricket World Cup 2025 in India. It includes major tournaments like the Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027. Rexona will drive initiatives to support women in sports, including the Flag Bearers programme and criiio festivals. ICC leaders hailed the deal as a game-changer for women’s cricket. Unilever International spearheaded this collaboration to promote inclusivity and participation. The partnership will also focus on women’s hygiene education and grassroots development. This marks a major step in advancing the global appeal of women’s cricket.
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