The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar while emphasizing the enjoyment of pairing it with popular food items like the McVeggie.
Reliance Trends launches its Summer-Occasion Wear Collection with the ‘NEW TIMES. NEW TRENDS.’ campaign, featuring Mahesh Babu and Sitara. Blending tradition with modernity, the collection offers stylish and trendy apparel for the summer and holiday season.
The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar while emphasizing the enjoyment of pairing it with popular food items like the McVeggie.
The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad).
Conceptualised by Lowe Lintas, the digital-first campaign stars a mix of artists and influencers like Upendra Limai, Srishti Tawde, Sambhata & Kaam Bhaari.
Lotus Chocolate delighted Arijit Singh’s Pune concert attendees with free premium chocolate samples, adding a sweet touch to the soulful evening.
