Castrol’s new SRK-led campaign aims to capture rural demand via IPL
Created by Ogilvy, the campaign will see a 360-degree push, supplemented by on-ground activations. The brand’s VP and Head of Marketing tells us more.
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Air India launches ‘Fly Prior’ service for same-day early departures
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JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions
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Goldmine Advertising secures social & digital media mandate for Canara Bank
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Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks
November 9, 2024 -
Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja
November 9, 2024
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Collective Artists Network introduces AI mom influencer Kavya Mehra
Collective Artists Network introduces Kavya Mehra, an AI-driven mom influencer blending technology with authentic storytelling. Powered by AI and shaped by real moms, she reflects modern motherhood with relatable content. Kavya collaborates with mothers to bring real-life parenting experiences to digital platforms. She offers brands a unique mix of AI’s precision and human emotion, enabling deeper audience connections. This marks a shift in influencer marketing, showcasing how AI and humanity can intersect. Kavya’s debut redefines creator-led storytelling in the digital age.
Celebrity magic and nostalgia: Yas Island’s Badr Bourji on selling more than a holiday in India
The SVP of marketing tells us about the tourism hub’s ad strategy, whom it targets in India, how they go about choosing a celeb face, and more.
Pilgrim onboards Jennifer Winget as the face of skincare
Pilgrim has announced actress Jennifer Winget as the new ambassador for its skincare range, following its haircare campaign with Rashmika Mandanna. This partnership aligns with Pilgrim’s mission to blend nature and science for effective beauty solutions. Co-founder Gagandeep Makker expressed excitement, emphasizing Jennifer’s role in promoting mindful beauty choices. Jennifer shared her enthusiasm, highlighting her belief in conscious skincare over fleeting trends. Together, they aim to inspire informed beauty decisions. Pilgrim continues to set new standards in clean, effective skincare. This collaboration reinforces the brand’s commitment to innovation and self-care
Cadbury Dairy Milk’s new ad: Possible ragging turns into a bonhomie affair
Cadbury Dairy Milk’s latest ads highlight the power of acceptance and belonging, showcasing how small acts of kindness, symbolized by a chocolate bar, can transform awkward situations into moments of connection. Despite some controversy over the portrayal of ragging, the campaign emphasizes inclusivity and togetherness.
Samantha Ruth Prabhu unveils her franchise Chennai Super Champs in WBPL
The World Pickleball League (WPBL) debuts in Mumbai from January 24 to February 2, 2025, featuring six teams, including the Chennai Super Champs, owned by Samantha Ruth Prabhu. Led by Coach Joey Farias, the squad includes top Indian and international players, ready to take on the competition. With high-energy matches and world-class talent, the WPBL promises to be a spectacular celebration of pickleball. Stay tuned for exciting updates as the Chennai Super Champs aim for glory!
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