Brandvibez | Where Creativity Meets Media

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

Bata India partners with Zepto for 10-minute footwear delivery

Zepto’s gift boxing strategy rolls on with a New Year surprise box

Gukesh creates chess sets with Google Gemini after world championship win

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

Chef Vikas Khanna adds his touch to Lay’s food truck in Gurugram

PVR INOX partners with Goibibo to introduce gamification in cinema ads

RuPay secures naming rights for Zomaland season 5

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

Tribes Sports signs boxer Neeraj Goyat

CAIT writes to Piyush Goyal to address quick commerce concerns

The people that moved: Best of agency, PR, and corp comm hires in ‘24

Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins

Flipkart’s nocturnal party animals take centre stage in a new Minutes ad

96% of marketers are using AI, only 52% report tangible biz value

Mergers & movements: Shifts that redefined the Indian M&E in 2024

CMO Anshul Khandelwal & CTO Suvonil Chatterjee step down from Ola Electric

From Pure Veg Mode to job criticism: Zomato’s flip-flops in 2024

The MarTech year that was: Experts share their top 2024 learnings

Kapil Dev joins Golden Yug Senior Citizen Resort as brand ambassador

boAt and Samay Raina team up for hilarious New Year’s Campaign

Delhi spends Rs 60 crore on instant noodles in 2024: Swiggy Instamart

How Baby John integrates Center Fresh, Astral Pipes, & more into action

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

Jubilant Foods signs MoU with Coca-Cola for beverages, food products

2024: The year Elon Musk & X battled it out with the advertisers

Zee TV’s ‘Bas Itna Sa Khwaab’ turns Mumbai AC local into moving billboards

The stinker mail was in the form of a legal notice: Gautam Reghunath

When creativity backfires: Global ads that faced outrage in 2024

Xiaomi showcases new phone’s durability with CGI-driven OOH campaign

Haier named official partner of Australian Open for next three years

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

MasterChef India returns with a celebrity twist; it will also air on TV

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

BigBasket delivery partners turn santa for Christmas deliveries

HDFC Bank unveils co-branded credit cards with Harley-Davidson

Chinese Wok partners with Varun Dhawan’s Baby John for a new campaign

Hero Karizma named title sponsor for MTV Roadies season 20

WWE India to move from SPNI to Netflix in April 2025: Reports

Instagram to introduce AI video editing tools in 2025: Adam Mosseri

When Netflix took a bet on appointment viewing, Bhansali, and games

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

Rediffusion unveils AI-generated Christmas film for Tata Power

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

Flipkart uses Sad Panda to spotlight android advantages in new spot

Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad

Nazara’s NODWIN Gaming acquires AFK Gaming

Bata India partners with Zepto for 10-minute footwear delivery

Dabur explains the science behind Honitus in new campaign

Bata India partners with Zepto for 10-minute footwear delivery

SportCell secures kit sponsorship deal for Saudi Cricket Association

Ballantine’s partners with tv series ‘Suits’ for a limited-edition pack

8Bit Creatives secures esports naming rights deal in India with iQOO

BIG FM joins Hockey India League 2024-25 as official radio partner

News18 Network launches YouTube channel for Maha Kumbh 2025 coverage

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

82.5 Communications secures creative duties for Bacardi India brands

Women have only 29% talk time in trailers: Prime Video’s O Womaniya! report

Google announces Preeti Lobana as its country manager and vice president for India

Suniel Shetty stars in U.S. Polo Assn. India’s autumn winter’24 campaign

Maha Kumbh ad offers for brands: Catch 40 cr eyes, rates starting Rs 5 lakh

TV ad volume dropped by 2% in Jan-Sep’24 over Jan-Sep’23: TAM AdEx

STRCH onboards Vaani Kapoor as brand ambassador

Bhuvan Bam launches sexual wellness brand ‘Peppy’

KT Professional names Jacqueline Fernandez as face of hair care range

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

Will the new Omnicom spark a creative leadership race in India?

Google introduces Gemini 2.0: AI model for the agentic era

What is Omnicom CEO John Wren thinking?

Trivandrum launches ACT for collaboration among media professionals

Innocean India bags Narayana Health’s consolidated media mandate

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

The Logical Indian becomes a part of RVCJ Media Group

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

WhatsApp starts Bharat Yatra initiative to train small businesses

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

Tribes Sports signs Boxer Neeraj Goyat

Swiggy takes ownership of World Pickleball League’s Mumbai Team

MINT tops the charts: Redefining reach and engagement in business news

Gulab Goodness wins hearts with ‘Pourzy,’ redefines convenience

36% of SVOD audiences in Urban India regularly use connected TVs: Ormax

Indian E&M industry revenue to grow 8.3% CAGR, reach Rs 365,000 crore by 2028: PwC Report

Google Pushes Its Shopping Ads To Improve Retail Media

Sony is still slashing prices on consoles, controllers, and more for the holidays

Diljit Dosanjh gives shoutout to Deepika Padukone’s skincare brand 82°E

WhatsApp Channels: missed opportunity or future of brand engagement?

Varun and Shraddha pitch Ajio’s Big Bold Sale to David Dhavan

OpenAI confirms $200 ChatGPT Pro subscription with new o1 reasoning model

Perplexity expands its publisher program, offers ad revenue to media partners

MTV Hustle issues statement amid backlash as #ShameonMTVHUSTLE trends online

boAt’s new ad promotes ANC headphones to tackle wedding season noise

Samsung, Uppercase, Yamaha: Using audience insights to deliver impactful ads

Good sleep on Wakefit helps Prafull Billore turn ‘panauti’ into power

Kantar: Rural India sees 43% rise in digital payments, 23% e-commerce growth

CEF Group enters e-cycle market with Harbhajan Singh as brand ambassador

POPxo by MyGlamm joins as beauty partner for AP Dhillon’s 2024 tour

HUL just revealed its premiumisation gambit; D2C brands must be wary

You can now book Shikaras in Dal Lake on Uber

Tinder wraps up season four of Swipe Ride

IndiGo sues Mahindra Electric over use of ‘6E’ in its new electric car

Rolls-Royce reaches $63 billion valuation for the first time

Allen Institute in talks to acquire Unacademy at $800 million valuation: ET

Two weeks post rebrand, Jaguar keeps the pot stirring with a new car

BIG FM joins Hockey India League 2024-25 as official radio partner

The rise of Chill Guy: How a laid-back dog conquered the internet

AIFF signs commercial agreement with Shrachi Sports, and Sony Sports to telecast I-League matches

Zepto aims for IPO in 2025 with a focus on full Indian ownership

Can advertising soothe Goa’s tourism woes?

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

Publicis India’s FlexForward turns OOH waste into useful products

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

Blissclub launches ‘Freedame’, a new innerwear collection for women

Solethreads appoints Shruti Hassan as Brand Ambassador

Rishabh Pant stars in Nasher Miles’ new campaign for Gen Z travellers

SRK becomes marriage counsellor to Ralia in new ad for Rungta Steel

Zepto crosses Rs 1,000 crore in annualised ad revenue

Decoding Gen Z’s content diet

ZEE Entertainment launches TV campaign with David Warner and Jason Holder for DP World ILT20 S3

One Health Assist launches #MissionFitPossible campaign to inspire health tracking

Aditya Birla Housing Finance unveils new brand film: ‘Happy Home Loan Journey’

Find Your Bigger Picture: OPPO Teams Up with Milind Soman

Niyo teams up with CleverTap to boost customer experience

Weddings by Betterhalf rebrands itself as The Wedding Company

Godrej Enterprises unveils refreshed brand identity

Dentsu India & PhonePe Ads to launch book on Indian consumer trends

Q-comms take Meta’s delivery route to reach tier-II and -III India

Beyond the purchase: Is conversational marketing the CX kingpin?

Streax joins ‘Zepto-Shaadi.com’ trend with witty OOH

Hockey India League’s “Hockey Ka Jashn” campaign aims to make the sport a national celebration

UST signs MOU with Western Sydney University to Accelerate Agritech Innovation

Sebamed launches ‘Project Skin Deep’ campaign, revealing the science behind healthy skin

How Moneycontrol Pro earned as many subscribers as Financial Times, Dow Jones’ Barron’s and China’s Ciaxin

redBus Uses AI for First Customized Ad Campaign for 300+ Operators on Primo

Boman Irani’s directorial debut ‘The Mehta Boys’ shines at Asia premiere at IFFI

‘ECE Elevators’ by ‘Birla Group’ Unveiled its New Ad Campaign

DViO wins the digital mandate of Matter, an EV tech company

CANTABIL launches Autumn-Winter 2024 collection with new campaign

LinkedIn’s AI campaign tool Accelerate is out in beta, supports videos

The Local Talk secures ad sales rights for CricHeroes

Plum launches Niacinamide skincare range with ‘Chemistry That’s Just Bright’ campaign

Hansa Research ranks Virat Kohli, MS Dhoni, Sachin Tendulkar as top endorsers in 2024

Zepto introduces Jarvis its in-house advertising service

Warner Bros. Discovery brings shoppable entertainment to streaming with ‘Shop with Max’ and ‘Moments’

Vi expands ‘Be Someone’s We’ campaign

HUL approves demerger of ice-cream biz as separate listed entity

Milind Soman slammed for promoting Vim Black men’s dishwashing liquid

McDonald’s (S&W) CMO on beating urban blues with the McCrispy

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

Volvo’s old ‘pro-family’ ad wins praise as Jaguar’s new campaign faces flak

Farah Khan spills celebrity secrets with Tata CLiQ Luxury’s Black Friday Sale

Sourav Ganguly launches Beurer India’s GL 22 Blood Glucose Monitor

Agent Ranbir Kapoor relies on Asian Paints for protection in new ad

Yash & Radhika Star in Powerful Courtroom Drama on Oil Purity

Tata CLiQ Rebrands as Tata CLiQ Fashion with New Identity

Yardley London Relaunches Talcum Powder Range with Kalyani Priyadarshan

McDowell’s reinvents itself to cater to the evolving Gen Z tastes

CCI imposes ₹213.14 crore penalty on Meta over WhatsApp’s 2021 privacy policy

Kinder Joy launches TVC featuring limited-edition Harry Potter Funko Pop toy collection

HDFC Life launches ‘The Missing Beat – Second Chance’

Goldmedal Electricals partners with ‘Pushpa 2’ for in-film integration

Swiggy takes ownership of World Pickleball League’s Mumbai Team

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

Pat Cummins stars in Tourism Australia’s new “Come and Say G’day” ad

Art-E wins 360 degree marketing mandate for Sharp Electronics

Sara Ali Khan hosts a free wellness and Yoga retreat on Airbnb in Goa

Paragon Footwear now available on Swiggy Instamart & Zepto

Disney+ Hotstar brings Vidyut Jammwal to spotlight ‘Deadpool & Wolverine’

Jawa Yezdi Motorcycles and BSA Motorcycles continue partnership with Independence Rock 2024

Netcore Cloud partners with Google Cloud to boost Gen AI capabilities

21 Savage reported to perform at the Indian Sneaker Festival 2024

Wahter launches ‘Shot by Wahter’ to offer brands ad space targeting GenZ

Has Jaguar taken futuristic rebranding too far?

Zomato founder wants Chief of Staff: No salary, pay Rs 20 lakh instead

Coca-Cola’s AI-generated Christmas ad has left viewers feeling flat

Nippo enters home care with launch of ‘Swooper’ mosquito repellent

Supra Pens partner with ‘Singham Again’

Crayons Advertising secures outdoor rights for Maha Kumbh 2025

Collective Artists Network opens Dubai office, expands global presence

ThinkROI opens LA office to expand into U.S. market

Gen Z’s spending expected to reach $1.8 trillion by 2035: Snap+BCG report

GenZ shoppers doubled on Myntra last year: CMO Sunder Balasubramanian

The Good Glamm Group completes 100% acquisition of The Moms Co

Colgate launches AI dental health checker on WhatsApp

Britannia Pure Magic launches Choco Stars with 12 Zodiac-inspired ads

Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living

Somany Ceramics taps Salman Khan and Varun Sharma for new campaign

Zedd Adds Two Sunburn Arena Shows in March 2025

Crystal Furnitech Shines at ACETECH Exhibition 2024

Mambe India Pvt Ltd Stands Out at ACE Tech Mumbai Expo 2024

Myntra Beauty partners with Le Défilé L’Oréal Paris at Paris Fashion Week 2024

R3hab Returns to India for Cherry Blossom Festival 2024 in Shillong

TCM Sports Management secures ACC Asia Cup sponsorship rights

iPhone 16 launch sparks massive demand across retail & quick commerce players including Blinkit, BigBasket and more

Yuvraj Singh partners with Alfinity Studios to launch ‘Twiddles’

TCM Sports Management secures ACC Asia Cup sponsorship rights

Tata Sampann rolls out new brand campaign: ‘Pyar Bhara’

IAA India launches campaign to encourage voter participation in Maharashtra

Diljit Dosanjh Cannot Sing Songs About Alcohol or Violence at Hyderabad Concert

Vasant Masala names Anil Kapoor brand ambassador; rolls out new campaign

Meet the leadership of JioStar

Zomato’s heartwarming response to Swiggy’s IPO steals the show

Did you catch this new Wakefit ad that’s a Stree 2 spoof?

Fossil taps Nick Jonas as 2025 brand ambassador

Netflix and YRF Entertainment unveil the trailer for Anupam Kher starrer ‘Vijay 69’

PVR INOX partners with Star Sports to bring Premier League matches live to theatres across major cities in India

India Gourmet Luxe 2024: Celebrating Collaborations and Culinary Excellence

Go Cheese TVC unveils delicious meal possibilities

Godrej Industries Q2 net profit up 230% to Rs 288 cr

Why Bournvita chose Mary Kom and her son to talk about strength

Yamaha Motor partners with Comic Con India

Lay’s Partners with HUEMN to Launch Limited-Edition Fashion Collection

A young entrepreneur’s journey

Guardian stops posting on Elon Musk’s X from its official accounts

Coldplay in India: British rock band announces 4th concert in Ahmedabad.

Mondelēz International partners with Accenture to boost AI-powered marketing

Coldplay in India: British rock band announces 4th concert in Ahmedabad

Ulcerate on Their ‘Surreal’ India Tour and How They Nail Live Shows

Anyasa Launches India Tour with DJ-Producer Enamour in December

Anoushka Shankar Now Has a Total of 11 Grammy Nominations Across 20 Years

Netflix’s ad-supported tier reaches 70 million global users

TOPS collaborates with Horn Ok Please Festival as ‘Presenting Partner’

Nestle’s KitKat becomes the official chocolate bar of Formula 1

In Vicco’s new ad, Alia Bhatt ditches her toothpaste for Vajradanti

Gujarat Titans concludes debut ‘Titans Rising’ BGMI tournament

Coral Media’s OOH campaign boosts brand visibility for TVS Jupiter

Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour

Nestle’s KitKat becomes the official chocolate bar of Formula 1

Meta Opens Retail Pop-Up in Los Angeles to Showcase its Smart Glasses

Instagram Expands Boosting To Include More Post Types

TATA Starbucks opens its second experiential coffee store in Colaba

The Best Moments from Red Bull’s Dance Your Style World Finals

Q2 Earnings Reflect Weak Performance Of FMCG, Auto, Consumer Durables; PSU Banks Shine Amid Rising Credit Costs: Report

Brands must justify green claims or risk penalties under new ad norms

Zomato CEO Deepinder Goyal enters health tech with wellness app ‘Continue’: Reports

Warner Music India Expands Portfolio with Minority Stake in SkillBox

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

McDonald’s clarifies stance on Donald Trump’s visit to Pennsylvania outlet

Madison Loop wins SEO mandate for Liquify

Ahead of Rap 91 Live 2024, A Look at Indian Hip-Hop Trends on Spotify

Bitcoin hits all-time record high over $81,000 amid Donald Trump’s victory wave, gains 93% in 2024

Star India to make web series on Reserve Bank

Vedanta to invest $500 million in display glass subsidiary AvanStrate Inc, eyes semiconductor manufacturing in India

YouTube print ad showcases Shorts’ impact on Nestlé, Colgate & upGrad

Royal Enfield revives its iconic World War II bike Flying Flea as an EV

Max Life Partners with Numr to Elevate Customer Experience through Real Time insights and Predictive Analytics

Google’s AI-powered Vids now available for workspace business users

Zepto partners with 50 local artisans for Diwali artisan initiative

Tanmay Bhat expresses interest in collaborating with Dream 11

As brands go for festive discounts, ITC Mom’s Magic backs a cause

AP Dhillon announces 3-city India tour amid buzz around Coldplay, Diljit’s concerts; Check dates & more

iServeU partners with PAX Technology for All-in-One Soundbox terminals

Marketing Latest Stories Bigbasket adds Spotify playlists to Diwali delivery bags

Zed Black announced as associate gold partner for India-SA T20I series

Auto Expo 2025 to be held under Bharat Mobility from Jan 17-22 at 3 places

Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja

Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks

Goldmine Advertising secures social & digital media mandate for Canara Bank

JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions

Air India launches ‘Fly Prior’ service for same-day early departures