Ring ring, ka-ching: How Truecaller turned spam calls into ad money
The caller ID app provides premium subscription options for users, yet it derives a significant 70% of its revenue from advertising. The brand’s VP of Global Ad Sales tells us more.
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Air India launches ‘Fly Prior’ service for same-day early departures
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JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions
November 8, 2024 -
Goldmine Advertising secures social & digital media mandate for Canara Bank
November 8, 2024 -
Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks
November 9, 2024 -
Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja
November 9, 2024
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ICC and Unilever partner to support the growth of women’s cricket
Unilever’s personal care brands, including Rexona and Dove, have become the ICC’s first dedicated commercial partner for women’s cricket until 2027. This partnership aims to grow the women’s game globally, starting with the ICC Women’s Cricket World Cup 2025 in India. It includes major tournaments like the Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027. Rexona will drive initiatives to support women in sports, including the Flag Bearers programme and criiio festivals. ICC leaders hailed the deal as a game-changer for women’s cricket. Unilever International spearheaded this collaboration to promote inclusivity and participation. The partnership will also focus on women’s hygiene education and grassroots development. This marks a major step in advancing the global appeal of women’s cricket.
Pepsi ups its offering; now 400ml available for Rs 20
Pepsi has stirred up the cola wars in India by launching a 400ml bottle for Rs 20, ahead of the hot summer season. This aggressive pricing move comes as competition intensifies with Coca-Cola and the disruptive entry of Campa Cola.
Wow! Momo disrupts cup noodles market with desi-Asian flavours
The 5 new flavors will be available across all quick com and online channels and along with all leading MTs across 200+ Towns and Cities.
Havmor Ice Cream renews partnership with Gujarat Titans for IPL 2025
As part of its renewed alliance, the brand plans to introduce new ice cream flavours and on-field activities, celebrating the spirit of Gujarat.
Mirinda’s Holi ad flips ‘Kaali Zubaan’ into ‘Rangeen Zubaan’
The campaign film will be promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations.
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