Brandvibez Top Headlines

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE
- January 3, 2025
- By ABHISHEK KAHAR
Bata India partners with Zepto for 10-minute footwear delivery
- January 3, 2025
- By prakash kaunder
Zepto’s gift boxing strategy rolls on with a New Year surprise box
- January 3, 2025
- By ABHISHEK KAHAR
Gukesh creates chess sets with Google Gemini after world championship win
- January 3, 2025
- By Prakash Kaunder

Latest Articles

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

December 18, 2024
By Sania Khan

In 2024, Amazon Alexa became an essential part of Indian households, answering questions and requests across categories like cricket, Bollywood, music, and daily life. Cricket fans relied on Alexa for match updates, while queries about stars like Virat Kohli and Kriti Sanon showcased users’ curiosity. Alexa also served as India’s favorite DJ, playing hits from Arijit Singh, Taylor Swift, and devotional tracks like Shree Hanuman Chalisa. Additionally, Alexa helped users with recipes like Chai and Chilli Paneer, proving its growing role as a digital companion for information, entertainment, and convenience

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

December 18, 2024
By Sonali kamble

The campaign also features rapper Yung Raja and producer Sez on the Beat, highlighting boAt’s Airdopes 800 HiDef and Nirvana Ion ANC Pro.

82.5 Communications secures creative duties for Bacardi India brands

December 17, 2024
By Sania Khan

82.5 Communications has been selected to handle the creative mandate for one of Bacardi India’s renowned brands. This collaboration focuses on innovative marketing strategies, dynamic campaigns, and impactful storytelling to elevate Bacardi’s presence, particularly through engaging brand activations and powerful narratives. The agency will also support upcoming product launches, ensuring a strong market presence. Both teams share a passion for creativity and excellence, aiming to create memorable consumer experiences and redefine marketing strategies for Bacardi India.

Women have only 29% talk time in trailers: Prime Video’s O Womaniya! report

December 17, 2024
By Sania Khan

Prime Video has released the O Womaniya! 2024 report, a study focusing on female representation in Indian entertainment. The report, researched by Ormax Media and produced by Film Companion Studios, analyzes 169 films and series across nine languages. Key findings show that women have only 29% of talk time in trailers and hold just 15% of key production roles. The introduction of the Gender Equality Toolkit aims to address biases in content creation, with only 31% of titles passing the test. Prime Video continues to champion Diversity, Equity, and Inclusion (DEI) in the industry, urging stronger, bold strides toward gender equity.

Google announces Preeti Lobana as its country manager and vice president for India

December 17, 2024
By Sania Khan

Google has appointed Preeti Lobana as the new country manager and vice president for India. With over 30 years of leadership experience, Lobana will spearhead Google India’s sales and operations, focusing on leveraging AI to drive digital transformation and innovation. Having been with Google for eight years, she will play a pivotal role in advancing digital inclusion and fostering growth across various sectors. Lobana’s leadership will be instrumental in unlocking new opportunities for businesses and communities in India. Before Google, she held key roles at NatWest Group, American Express, and Standard Chartered Bank.

Suniel Shetty stars in U.S. Polo Assn. India’s autumn winter’24 campaign

December 16, 2024
By Sonali kamble

The collection includes high-neck pullovers, faux suede jackets, and earthy-toned chinos.