Chennai Super Kings announce Ludic as their Official Footwear Partner for IPL 2025
Ludic has partnered with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons, unveiling an exclusive CSK-inspired Footwear and Fragrance Capsule for the #Yellove army. The collection features two sneakers—Manjal, a snug, no-tie sneaker for convenience, and Yellove Toe, a classic silhouette with a bold yellow accent—along with stylish sliders. Expanding into fragrances, Ludic introduces Marina & Kaaram for men and Malligai & Thangam for women, capturing Chennai’s essence. Available online and in select stores, this collaboration blends cricket, fashion, and lifestyle seamlessly.