Art-E Mediatech Partners with Sharp Electronics for a Comprehensive Marketing Strategy

Art-E Mediatech, a leading Creative, Media, and MarTech agency, has officially announced a strategic partnership with Sharp Electronics. This new collaboration is set to bring a comprehensive 360-degree marketing approach to the brand. Art-E will be responsible for implementing an all-encompassing marketing strategy that spans various aspects of Sharp Electronics’ marketing needs, including in-store and offline marketing, media buying, social media management, performance marketing, and brand marketing. The mandate was awarded to Art-E after a competitive multi-agency pitch process.

A Unified Marketing Approach
The scope of the partnership covers a wide range of marketing activities aimed at boosting Sharp Electronics’ presence in the market. Art-E’s 360-degree approach will ensure a seamless integration of all marketing channels, from traditional media to digital platforms. This will allow Sharp Electronics to engage with its audience in a more comprehensive and cohesive manner, ensuring that the brand message reaches consumers through multiple touchpoints.

Art-E’s Expertise in Digital Storytelling
Rohit Sakunia, founder of Art-E Mediatech, expressed his excitement about the new partnership, stating, “We are thrilled to partner with a globally respected brand like Sharp Electronics. With our expertise in creative strategy, digital storytelling, and media management, we aim to build a cohesive and impactful strategy that not only enhances Sharp’s brand visibility but also fosters deeper engagement with its audience across various channels. Our goal is to deliver creative and effective campaigns that align perfectly with Sharp’s vision of innovation and quality.”

Sharp’s Vision and Brand Elevation
Mimoh Jain, Vice President at Sharp Electronics, also shared his enthusiasm about the collaboration: “Partnering with Art-E, a company renowned for its digital storytelling expertise and innovative marketing strategies, aligns perfectly with our pursuit of excellence. Together, we aim to elevate Sharp’s brand presence and forge meaningful connections with our audience. Art-E’s approach will help us deliver marketing campaigns that reflect our commitment to innovation and high-quality products.”

A Collaborative Future
The partnership between Art-E Mediatech and Sharp Electronics reflects a shared vision of transforming traditional marketing strategies into more innovative, integrated, and digitally savvy campaigns. Through this collaboration, both companies aim to create a lasting impact on the market, engaging consumers in new and effective ways.

As Art-E takes on the mantle of crafting and executing Sharp Electronics’ marketing strategy, the focus will be on creating a unified brand narrative that resonates across all platforms. The partnership signifies not just a win for both brands, but also an opportunity to push boundaries in the marketing world.

Author: Sania Khan