Amazon MX Player, Amazon’s free video streaming platform, has launched an exciting new brand film featuring the iconic Jackie Shroff. In this campaign, Shroff takes viewers through a series of challenges, seamlessly tackling them with the convenience of on-the-go solutions from Yatra Online (Yatra.com). The brand film also highlights MX Vdesi, Amazon MX Player’s international content library, which offers Korean, Turkish, and Mandarin shows dubbed in Hindi, Tamil, and Telugu – all available for free.

In the film, Shroff’s signature swagger shines through as he emphasizes how booking travel through Yatra ensures a smooth and hassle-free journey, all at the best prices. While discussing the journey, he reveals a hidden gem for travelers—Amazon MX Player’s library, featuring a non-stop stream of entertainment that includes K-Dramas, Turkish series, Mandarin dramas, action films, thrillers, and comedies.

In a fun twist, the film integrates “Edutainment” through Duolingo, as Jackie Shroff relies on the language-learning app to help him order food at a restaurant in a foreign country. He highlights how learning new languages is not only useful for such moments but also enhances the experience of watching global shows. And for those who prefer it, Amazon MX Player offers a wide selection of shows dubbed in Hindi, Tamil, and Telugu, making it easy for anyone to dive into foreign content.

Commenting on the collaboration, Aruna Daryanani, Director of Amazon MX Player, said, “At Amazon MX Player, we strive to connect with our audience in innovative ways. By partnering with Yatra and Duolingo, we’re able to blend entertainment with practical utility, making our streaming service even more engaging. We’re excited about these collaborations that bring fresh, free, and entertaining content to our users.”

Dhruv Shringi, CEO and Whole-Time Director of Yatra, added, “We’re excited to team up with Amazon MX Player for this creative campaign. Travel should be seamless and enjoyable, and this collaboration reflects our vision. Jackie Shroff’s inimitable charm brings life to the campaign, underscoring the power of creative partnerships to deliver an unforgettable experience for our customers.”

Amazon MX Player offers premium, award-winning content free of charge, including original series, international shows, reality programs, and much more. Available through mobile apps, Amazon Shopping App, Prime Video, Fire TV, and Connected TVs, it’s a one-stop entertainment hub for Indian audiences.

Author: By Levina Joseph