Alchemist Marketing Solutions, a consulting agency renowned for its expertise in real estate, has launched a new division called Buzzwise. Buzzwise will serve as a strategy consultant and execution agency, helping brands leverage influencers and content creators to build authentic connections and spark meaningful conversations around their products.

As digital marketing continues to evolve, effective storytelling has become key to engaging audiences. Buzzwise specializes in connecting brands with influencers, focusing particularly on real estate and sustainability, to craft targeted influencer strategies.

The new division will work closely with Alchemist Dotwise, the digital arm of Alchemist, led by Anujita Jain, founder-director of Alchemist. Buzzwise will seamlessly integrate influencer and content marketing into digital strategies, providing clients with a unified approach to communication.

Manish Porwal, managing director of Alchemist Marketing Solutions, shared his thoughts on the launch: “Influencer marketing is no longer just an add-on; it’s essential for brands looking to foster authentic engagement. Real estate brands, in particular, are increasingly focused on integrating purpose into their brand persona. With Alchemist Buzzwise, we’re creating a dedicated unit that will help these brands harness the power of influencers effectively. This positions us uniquely to create campaigns that generate buzz and build long-lasting credibility.”

Anujita Jain, director and CEO of Buzzwise, added: “At Alchemist Buzzwise, we believe in the power of authentic storytelling. We’re excited to shape brand narratives through the unique and creative voices of content creators. The Buzzwise team brings a deep understanding of the influencer landscape and a passion for compelling brand storytelling.”

Author: Manvi Shah