Tata CLiQ Luxury Partners with Farah Khan for Black Friday Sale Campaign

Tata CLiQ Luxury has launched an engaging and humorous social media campaign featuring renowned Bollywood director and choreographer Farah Khan to promote its much-anticipated Black Friday Sale. The campaign offers a lighthearted yet impactful take on luxury shopping, with Farah Khan humorously addressing celebrity clichés and revealing her own excitement for the sale.

In the video, Farah playfully dismantles typical celebrity tropes, including skincare secrets, fitness routines, and luxury shopping habits, only to admit that even celebrities can’t resist the incredible deals at Tata CLiQ Luxury’s Black Friday Sale. She emphasizes that this is the perfect time to indulge in premium and luxury brands, showcasing the appeal of the event in her trademark witty and relatable style.

Gopal Asthana, CEO of Tata CLiQ, highlighted the significance of the campaign:
“The Black Friday Sale is one of our flagship events, featuring never-before-seen offers on premium and luxury global and Indian brands across categories. The theme this year is ‘Expect the Unexpected’, with surprise giveaways, unexpected price drops, and more. We’ve collaborated with Bollywood icon Farah Khan, whose wit, charm, and relatability resonate with audiences. Her unique perspective in the campaign video captures the aspirational joy of luxury shopping. We invite consumers to embrace the holiday spirit and shop during Tata CLiQ Luxury’s Black Friday Sale.”

The Tata CLiQ Luxury Black Friday Sale, live until December 2, 2024, offers discounts of up to 50% on an extensive range of premium and luxury products. Shoppers can explore categories including apparel, beauty, accessories, footwear, home, jewellery, watches, and more, making it the perfect opportunity to indulge in quality and style.

This campaign reinforces Tata CLiQ Luxury’s commitment to providing a seamless and rewarding shopping experience, blending exclusivity with affordability.

Author: Sania Khan