YouTube has turned to print media to spotlight its Shorts feature, showcasing its impact on brand performance in The Economic Times and LiveMint. The ad highlights how brands are leveraging YouTube Shorts to boost visibility and engage audiences, with notable achievements including:
Colgate: 18% purchase lift
Nestlé: 111 million user engagement
Motorola: 35% increase in search activity
upGrad: 34% reduction in customer acquisition costs for high-quality leads
At Brandcast India, YouTube CEO Neal Mohan announced that YouTube Shorts has surpassed one trillion views in India since launching globally in 2020, with a 50% year-over-year increase in creators exceeding one million subscribers. Featured in the ad are leading Indian creators like Kamiya Jani of Curly Tales, Raj Shamani, Dushyant Kukreja, and Shivani Kapila Tyagi (LittleGlove), who use Shorts to expand their reach and deepen audience engagement.
Brand leaders including Chandan Mukherjee from Nestlé India, Anna Ohlin from Ikea India, Vikrant Mudaliar from Dream11, and Girish Kalra from Tata AIA Life Insurance shared success stories at the event.
In line with its evolving strategy, YouTube has introduced new ad formats for Shorts, featuring interactive stickers, swipe gestures, and animated image ads, designed to heighten viewer interaction. Additionally, as of October 15, creators can now post Shorts up to 3 minutes long—a highly requested update that gives creators more flexibility to tell their stories.
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Author: Sonali kamble
