Snitch, the Bengaluru-headquartered men’s fashion brand that has swiftly risen to prominence in India’s fashion landscape, has invited media agencies to participate in a pitch process for a comprehensive campaign mandate. This isn’t just another campaign—this is Snitch’s biggest move yet in expanding its brand visibility, reshaping consumer perceptions, and capturing a more dominant share in India’s competitive men’s fashion market.

The mandate being offered includes full-spectrum media planning and buying across platforms, suggesting the brand is gearing up for a national-level marketing push—one that reflects its exponential growth and ambition to transition from a niche favorite to a household name.

🚀 Background: Snitch’s Meteoric Rise
Founded with the vision of creating accessible, trendy, and high-quality fashion for modern Indian men, Snitch began as a D2C brand, heavily reliant on digital engagement and online commerce. In a short span, it has successfully carved out a unique space among Gen Z and young millennial consumers who value style, speed, and substance.

Snitch is often described as the “Zara of India” for its fast-fashion model, where new styles are introduced in quick succession based on real-time trends and customer feedback. The brand’s e-commerce-first model, trendy aesthetic, and social media savviness have earned it a cult following, particularly among fashion-forward youth in urban metros.

Now, with a strong digital presence already established, Snitch is moving into a multi-channel marketing ecosystem, aiming to build offline recall and wider demographic outreach.

🎯 About the Campaign Mandate
The newly-announced campaign mandate represents a pivotal moment in Snitch’s growth journey. The brand is preparing a high-visibility, multi-channel campaign that will be rolled out across a variety of platforms including:

Out-of-Home (OOH) Advertising – High-impact billboards in major cities, airport placements, metro stations, and other high-footfall zones to build top-of-mind awareness.

Digital Media – Paid ads, influencer collaborations, viral campaigns, and interactive content across platforms like Instagram, Facebook, Snapchat, and YouTube.

OTT Platforms – Strategic placements on streaming platforms to connect with binge-watchers and entertainment enthusiasts who form a significant portion of Snitch’s target demographic.

Radio and Print Media – Carefully selected radio slots and print features to enhance reach, especially in Tier 2 and Tier 3 markets where digital saturation is lower.

This campaign is not a one-size-fits-all effort. Snitch is looking for customized, insight-driven, and data-backed solutions that can resonate with different audience segments across touchpoints.

🧠 What Snitch Expects from Agency Partners
Snitch is not simply looking for media buyers. It is in search of a strategic partner—a creative and analytical media agency that can collaborate closely with its internal team to create a disruptive and unforgettable campaign. Key expectations include:

Innovative Media Strategy: An intelligent media mix that maximizes reach, relevance, and ROI across both digital and traditional formats.

Cultural Relevance: A deep understanding of the Indian youth psyche, fashion sensibilities, and internet trends.

Executional Excellence: Flawless delivery, timely rollouts, and nimble adaptation to campaign performance data.

Brand Alignment: Strong creative synergy with Snitch’s personality—bold, unapologetic, witty, and fast-paced.

Performance Monitoring: Real-time tracking of KPIs like impressions, conversions, customer acquisition cost, and brand engagement metrics.

This is an opportunity to co-create a campaign that is not only visually stunning and viral-worthy but also performance-heavy and result-oriented.

🗣️ Leadership Commentary
Anindita Datta, Head of Growth at Snitch, shared her vision behind this major move. In her words:

“Snitch has always been about innovation, whether in fashion or communication. We are now at a critical juncture where the brand is ready for its next big leap—into the hearts of a much wider audience. We want to partner with media minds who are as agile, experimental, and creatively hungry as we are. This is more than a campaign; it’s the start of a bold new chapter.”

Her statement reinforces the brand’s intention to scale thoughtfully while retaining the edge that made it stand out in the first place.

🗓️ Pitch Timeline and Submission Details
Agencies interested in participating in the pitch process must take note of the following:

Deadline for Proposal Submissions: April 30, 2025

RFP Document: Available upon request through direct communication with Snitch’s growth and marketing team

Selection Process: Shortlisted agencies will be invited to present their strategic vision, team strength, and execution capabilities

Snitch’s team will be evaluating proposals based on creativity, market understanding, experience with fashion or lifestyle brands, and of course, the strength of the strategic media plan.

📈 Why This Pitch Matters: Strategic Significance
This pitch isn’t just another marketing project—it reflects a strategic milestone in Snitch’s brand lifecycle. The fact that the brand is opting for a multi-platform campaign with such scale indicates several things:

A shift from digital-only to omnichannel presence

A readiness to invest heavily in customer acquisition and brand building

An aspiration to rival legacy players and dominate India’s modern men’s fashion market

A desire to be remembered—not just seen

For media agencies, this is an incredible opportunity to associate with a high-growth, culturally relevant brand with enormous creative flexibility.

📌 Conclusion: A Creative Playground for Media Innovators
Snitch has thrown open the gates for India’s most creative, analytical, and media-savvy agencies to pitch for what might become one of the most talked-about campaigns in fashion retail this year. With its finger on the pulse of youth culture and a hunger to innovate, Snitch is not just building a brand—it’s building a movement.

Whether through disruptive billboards, viral reels, or cleverly placed OTT ads, the brand is ready to claim its space in the everyday lives of Indian consumers. And it wants a media partner who’s just as fearless and ambitious.

The question is: Which agency will rise to the challenge?

Author: Avyukt Kalita