In an exciting development for cricket fans and fashion enthusiasts alike, Sunrisers Hyderabad has officially announced its partnership with playR, a global sports and lifestyle brand. This collaboration marks the beginning of a new chapter for the franchise as playR becomes the team’s official merchandise partner starting from the 2025 IPL season. Under this strategic association, playR will hold the exclusive rights to produce and distribute the official Fan Jersey for Sunrisers Hyderabad, while also offering a wide array of non-exclusive fan merchandise. The aim of this partnership is to redefine how fans experience and express their support for the team.

With this new alliance, fans of Sunrisers Hyderabad—the beloved Orange Army—can look forward to an expanded and enhanced merchandise range that combines premium quality with modern design. From official jerseys to stylish fan apparel and accessories, the collection is expected to reflect the spirit, energy, and passion of the team and its supporters. The merchandise will be more than just clothing; it will be a symbol of pride, connection, and loyalty that fans can wear with confidence.

Ravi Kukreja, the founder of playR and Director of iCOREts, shared his enthusiasm for the partnership, calling it a major milestone for the brand. “We’re absolutely delighted to partner with Sunrisers Hyderabad for the first time,” Kukreja said. “The team has cultivated a loyal and enthusiastic fan base, and we’re excited to provide a premium collection of products that allow Orange Army fans to showcase their support with pride. At playR, we aim to deliver more than just merchandise—we want to foster a strong connection between the fans and the team through our innovative and high-quality offerings.”

playR has carved a niche for itself in the world of performance-based sportswear and lifestyle fashion, blending innovation with functionality. This collaboration will allow them to extend their brand ethos into the world of cricket, tapping into the massive and passionate IPL fan base. Fans can expect a thoughtfully curated range of products that are not only stylish but also comfortable, durable, and reflective of the Sunrisers Hyderabad identity.

K Shanmugam, CEO of Sunrisers Hyderabad, also expressed his excitement about the collaboration, stating, “We are delighted to partner with playR for our official merchandise. Their reputation for delivering exceptional and stylish products aligns perfectly with our commitment to providing our fans with the best. This collaboration will allow our supporters to wear their Sunrisers Hyderabad pride with confidence and joy.”

The announcement comes at a time when fan engagement is becoming increasingly central to sports branding. In today’s digital and fashion-forward world, official merchandise plays a crucial role in deepening the emotional connection between teams and their supporters. This partnership seeks to build on that insight by delivering merchandise that fans genuinely love to wear—on match days, at home, or in everyday life.

From the classic fan jerseys to exclusive limited-edition drops, the upcoming collections will embody the team’s bold colors and fierce spirit. The designs are expected to combine traditional cricketing aesthetics with contemporary streetwear influences, creating a product line that is versatile, dynamic, and forward-thinking.

Not only will fans be able to purchase these items through the official channels, but playR also plans to ensure accessibility through online platforms and select retail outlets, making it easier than ever for supporters across the country and abroad to get their hands on official Sunrisers Hyderabad gear.

With Sunrisers Hyderabad’s consistently growing fan base and playR’s commitment to quality, the partnership is poised to make a strong impact in the coming IPL season. This is more than just a business agreement—it is a collaboration built on shared values of passion, performance, and pride.

Both Sunrisers Hyderabad and playR are united in their vision to create a deeper connection between the team and its supporters. The 2025 season will not only bring thrilling on-field action but also give fans a new way to express their loyalty in style.

As excitement builds for the new season, fans can stay tuned for exclusive previews, behind-the-scenes content, and early access to the official merchandise. This partnership promises to bring a whole new level of energy and fashion to the Orange Army.

The countdown to a new era of Sunrisers Hyderabad merchandise has officially begun—powered by passion, driven by style, and inspired by fans.

Author: Sathya Udaiyar