Locks & Architectural Solutions, a trusted home safety business of Godrej Enterprises Group, has launched its latest brand campaign, ‘Befikar Living Unlocked.’ This campaign introduces the cutting-edge Advantis IoT 9 Digital Lock, emphasizing the company’s commitment to enhancing home security through technological innovation.

A Campaign That Unlocks Worry-Free Living

The television commercial (TVC) for ‘Befikar Living Unlocked’ creatively highlights everyday safety concerns in a humorous yet thought-provoking manner. The commercial features three astronauts preparing for their space mission when one of them suddenly remembers he may have forgotten to lock his home. This relatable scenario underscores the peace of mind provided by the Advantis IoT 9 Digital Lock, which allows users to operate their lock remotely through its app from anywhere in the world.

The campaign’s tagline, “Ab ghar ke andar ya bahar, raho befikar. Befikar Living. Unlocked.”, encapsulates the brand’s promise of a stress-free and secure lifestyle.

A New Era of Smart Security

Shyam Motwani, Business Head of Locks & Architectural Solutions at Godrej Enterprises Group, emphasized the growing significance of digital locks in the home safety industry. He noted that digital locks now contribute 10% to the business, with an impressive 45% year-on-year growth. This growth is fueled by younger consumers who prioritize connected and design-led safety solutions.

Motwani further stated, “As part of our commitment to innovation, the Advantis IoT 9 Digital Lock combines advanced technology with intuitive features to address home safety concerns. It offers nine different ways of access, ensuring maximum convenience. Our ‘Befikar Living Unlocked’ campaign highlights a relatable scenario, showcasing how the Advantis IoT 9 ensures worry-free living with its cutting-edge safety features.”

To accelerate this growth, Godrej is expanding its product portfolio, enhancing key customer touchpoints, and increasing awareness about smart safety solutions.

Technology That Redefines Home Safety

Sumeet Bhojani, Head of Brand & Strategic Insights at Godrej Enterprises Group, reiterated the company’s commitment to innovation. “At Godrej, innovation is at the core of what we do. With the Advantis IoT 9 and other smart solutions, we continue to empower consumers with technology that simplifies and enhances their lives. Our ‘Befikar Living Unlocked’ campaign reflects this promise — unlocking convenience, safety, and peace of mind for every household.”

Key Features of the Advantis IoT 9 Digital Lock

The Advantis IoT 9 Digital Lock boasts an array of advanced features that merge security with convenience:

9 Secure Access Modes – Provides multiple ways to unlock the door.

Automatic Triple Bolt Locking Mechanism – Ensures the door locks itself securely after closing.

Anti-Theft Alarm – Alerts homeowners to unauthorized access attempts.

Smart Features – Allows access via smartwatch, NFC, Google Home, and Alexa.

Compatibility with Video Door Phones and Home Automation – Enhancing security and connectivity.

These features reinforce Godrej’s investment in cutting-edge solutions that cater to evolving consumer needs.

A 360-Degree Marketing Approach

The ‘Befikar Living Unlocked’ campaign is being amplified through a robust 360-degree marketing strategy. This includes leveraging digital platforms and social media to reach a broader audience and engage consumers in innovative ways.

By blending state-of-the-art technology with practical design, Godrej’s Advantis IoT 9 Digital Lock sets a new benchmark for modern home safety. The campaign underscores the company’s dedication to creating solutions that offer security and peace of mind, allowing consumers to live worry-free, no matter where they are.

With the ‘Befikar Living Unlocked’ campaign, Godrej Enterprises Group continues to pioneer the future of smart home security, ensuring that Indian households are equipped with the best in safety and convenience.

Author: Ronak Rehal