Amazon Prime Video has recently launched an exciting promotional campaign for its highly anticipated original series, *Dupahiya*, which is set to release on March 7, 2024. The promotion has quickly garnered attention, thanks to a nostalgic yet clever ad film featuring the iconic *Roadies* judges—Raghu, Rajiv, and Rannvijay. These judges, who became synonymous with the popular reality show *Roadies*, are back in their familiar judging avatars, giving fans a unique and nostalgic experience. The ad film blends the old with the new, featuring the familiar faces of *Roadies* in a completely different context, which has piqued the curiosity of viewers and set the stage for what could be a major hit for Prime Video.

The ad film opens with the three judges—Raghu, Rajiv, and Rannvijay—sitting behind a table, poised in their traditional *Roadies* audition setup. This instantly transports audiences back to the iconic *Roadies* auditions, which were a hallmark of the reality show for many years. The judges are known for their sharp critiques, tough love, and fiery personalities, which made them a staple of the *Roadies* experience. The ad doesn’t explicitly mention *Roadies*, which is understandable since Raghu and Rajiv left the show in 2014. However, the use of the familiar set, the judging chair, and the judges’ trademark presence is enough to spark nostalgia and excitement among longtime *Roadies* fans.

In the *Dupahiya* ad, the characters from the upcoming series are seen eagerly approaching the judges, one by one, in an attempt to win the grand prize—a Royal Enfield bike. The bike plays a significant role in the storyline of *Dupahiya*, making it a central narrative piece in the new series. The desperation of the characters, their determination to impress the judges, and their eagerness to win the bike create a high-stakes atmosphere that mirrors the intense, sometimes brutal, nature of the *Roadies* auditions. The characters in *Dupahiya* are not just participating in a competition; they are fighting for an opportunity that could change their lives, which adds a layer of intensity and drama to the ad.

What makes this ad even more intriguing is that it effectively taps into the nostalgia of *Roadies* fans while introducing a fresh storyline and setting. While the ad subtly hints at the infamous *Roadies* judging style—full of fiery exchanges, sharp critiques, and a lot of intense energy—it does so in a way that doesn’t explicitly name *Roadies*. This approach allows the ad to appeal to both old fans of the show and newcomers who may not be as familiar with *Roadies* but are intrigued by the ad’s unique vibe and the intriguing concept of *Dupahiya*.

The promo has certainly captured the attention of viewers, and the response on social media has been overwhelmingly positive. The nostalgia factor is at full play, with many fans flooding the comments section with their thoughts on the return of Raghu, Rajiv, and Rannvijay. One viewer even commented, “Wow, I think this series could be one of the best family series, like *Panchayat*. We all support this series.” This comment highlights the excitement around the family-oriented nature of *Dupahiya*, which appears to combine humor, heart, and drama, similar to *Panchayat*, another popular Prime Video show. Fans are clearly enthusiastic about what *Dupahiya* has to offer, and the ad has played a significant role in building that anticipation.

Another user remarked, “What a brilliant cast for this series,” acknowledging the stellar ensemble of actors involved in the show. *Dupahiya* stars Gajraj Rao, Sparsh Shrivastava, Renuka Shahane, Bhuvan Arora, Shivani Raghuvanshi, Anjuman Saxena, Yashpal Sharma, Samarth Mahor, and Komal Kushwaha, all of whom bring their unique talents to the series. The strong performances from this talented cast, combined with the nostalgic appeal of the judges, are sure to keep viewers hooked as they dive into the world of *Dupahiya*.

As much as the ad has sparked excitement for the show itself, it is the collaboration with the *Roadies* judges that has most captivated the audience. Many viewers have expressed surprise and fascination at the reunion of Raghu, Rajiv, and Rannvijay, with some even reminiscing about the “good old days” of *Roadies*. The judges were known for their unfiltered approach, which often included harsh criticisms and even verbal confrontations, making them both loved and feared by participants. Their role in the *Dupahiya* ad is a playful nod to their *Roadies* legacy, reminding audiences of the unforgettable energy they brought to the show. The involvement of these legendary figures in a new series is a delightful twist that adds an extra layer of excitement to *Dupahiya*’s marketing campaign.

Humorously, one viewer commented, “Who could have thought that one day people would miss the abuse and roasting and would want it back?” This comment perfectly captures the tongue-in-cheek nature of the ad, which both acknowledges the judges’ tough persona and the audience’s continued fondness for it. It’s a brilliant example of how *Dupahiya* uses the *Roadies* connection to create a playful, self-aware ad that taps into the nostalgia for the show’s more abrasive moments while still offering something new.

The release of *Dupahiya* is right around the corner, and the ad campaign has set the stage for what promises to be an engaging, entertaining, and family-friendly series. The show, which blends elements of comedy, drama, and family dynamics, is expected to resonate with a wide audience. In addition to the core plot of the Royal Enfield bike, *Dupahiya* is poised to offer a refreshing mix of humor, heartfelt moments, and complex relationships. The show’s unique premise, combined with the star power of its cast, makes it a highly anticipated release for Amazon Prime Video subscribers.

In conclusion, *Dupahiya*’s ad campaign has been an effective blend of nostalgia, new content, and clever marketing. The involvement of *Roadies* judges Raghu, Rajiv, and Rannvijay has undoubtedly created a buzz, with fans eager to see how this iconic trio will add their special touch to the series. The ad itself serves as a testament to the lasting appeal of *Roadies* and its impact on Indian television culture. At the same time, it has successfully generated excitement for *Dupahiya*, giving audiences a taste of the humor, drama, and high stakes that the show will deliver.

With the release date fast approaching, the growing anticipation for *Dupahiya* is evident across social media platforms. Fans are eagerly awaiting March 7, 2024, when the show will officially launch on Prime Video. The combination of nostalgia, stellar performances, and a fresh storyline makes *Dupahiya* one of the most anticipated releases of the year. As the ad campaign continues to stir up excitement, it’s clear that *Dupahiya* is set to be a major hit for Amazon Prime Video, offering a perfect blend of family-friendly entertainment, sharp wit, and heartwarming moments.

Author: Kashish Ghosh