SportCell, a prominent sports marketing agency, has brokered a groundbreaking kit sponsorship deal between the Saudi Cricket Association (SACF) and SG, a renowned cricket equipment manufacturer. This partnership emphasizes SportCell’s key role in promoting cricket globally and supporting the sport’s development in Saudi Arabia.

Advancing Cricket in Saudi Arabia
Paras Anand, CEO of SG, shared the partnership’s objective of providing Saudi players and teams with top-tier equipment, paving the way for the sport’s sustained growth in the region.
“Our collaboration with the Saudi Cricket Board is a testament to SG’s commitment to spreading the cricketing spirit across borders. Beyond just delivering high-quality equipment, we aim to build a strong foundation for long-term success and cultivate a cricketing culture in Saudi Arabia. We’re thrilled to see the positive impact this partnership will have in the years to come,” Anand remarked.

Fostering Grassroots Development
The agreement aligns closely with SACF’s vision to create a flourishing cricket ecosystem within Saudi Arabia. Tarig Sagga, CEO of SACF, commented:
“SportCell’s collaboration with SACF is a game-changer for cricket in Saudi Arabia. Combining their expertise with our goals, this partnership is aimed at strengthening grassroots development and positioning the Kingdom as a serious contender on the global cricketing map.”

Supporting Saudi Cricketers’ Growth
Jitendra Singh, COO of SportCell, stressed that the collaboration’s value extends beyond equipment provision—it is designed to empower Saudi cricketers to succeed on the global stage:
“This partnership is about more than just equipment—it’s about equipping Saudi cricketers to thrive internationally. We are proud to assist SACF in their mission to excel in the ICC qualifiers and the upcoming Gulf Cup in Dubai.”

Strengthening the Competitive Edge
As part of the agreement, the Saudi national cricket team will be outfitted with SG’s premium gear, ensuring they are well-equipped for the ongoing ICC qualifiers in Qatar and the Gulf Cup in Dubai this December.

This collaboration marks a crucial milestone in Saudi Arabia’s pursuit of building a strong cricketing framework, nurturing talent, and setting the stage for future international success.

Author: Sonali kamble