8Bit Creatives, one of India’s leading esports and gaming talent management agencies, has taken a significant step forward in shaping the country’s esports ecosystem by securing a prestigious naming rights sponsorship deal with iQOO. Out of the five available deals, 8Bit Creatives successfully won three, further solidifying its reputation as a frontrunner in the gaming industry.

The three esports teams represented by 8Bit Creatives under this collaboration are:

8bit Esports
Reckoning Esports
Revenant Xspark
This strategic partnership underscores iQOO’s growing commitment to Indian esports, building on its existing collaboration with Team iQOO Soul, which also comes through 8Bit Creatives. By partnering with multiple teams, iQOO aims to enhance the esports landscape in India and foster new opportunities for gamers and fans alike.

Leadership Insights
Animesh Agarwal, Founder and CEO of 8Bit Creatives, expressed his enthusiasm:
“We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams, and we are happy to support their gaming and esports initiatives. This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.”

This collaboration marks a significant milestone, as it highlights the shared vision between 8Bit Creatives and iQOO to scale the Indian esports industry to unprecedented levels.

Sarang Naicker, Owner of Reckoning Esports, spoke about the strength of the partnership:
“Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth. This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”

The deal demonstrates the growing alignment between global brands and Indian esports organizations, providing a foundation for long-term growth and innovation.

Rohit Jagasia, Team Owner of Revenant Xspark, highlighted the opportunities this collaboration brings:
“Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”

With this naming rights deal, iQOO not only strengthens its position in the Indian esports industry but also showcases its deep understanding of gaming culture and its potential to unite players and audiences. The strategic collaboration represents a new era for Indian esports, where partnerships between organizations, players, and brands drive growth and innovation across the ecosystem.

Author: Sania Khan