82.5 Communications Partners with Bacardi India to Redefine Consumer Experiences

82.5 Communications, a leading creative agency, has been entrusted with the creative mandate for one of Bacardi India’s renowned brands, marking an exciting chapter in their collaboration. The agency will focus on crafting innovative marketing strategies and dynamic campaigns to enhance Bacardi India’s brand presence. This partnership is a step forward in delivering exceptional consumer experiences through engaging brand activations and powerful storytelling.

The creative mandate was awarded to 82.5 Communications after an intense pitch process, where their innovative ideas and effective marketing solutions stood out. The agency’s work will not only cover current projects but will also play a key role in upcoming product launches for Bacardi India, ensuring a strong presence in the market.

Key Highlights of the Partnership

Innovative Campaigns: 82.5 Communications will bring fresh, engaging ideas to elevate the consumer experience and drive Bacardi’s marketing vision forward.
Product Launch Support: The agency will be instrumental in ensuring successful product launches, adding a unique creative touch to each initiative.
Brand Storytelling: By focusing on powerful storytelling, the partnership aims to forge deeper connections with Indian consumers, creating impactful brand narratives.
Mahesh Kanchan, Marketing Director for Bacardi India and neighboring countries, expressed his enthusiasm:
“This partnership with 82.5 Communications will bring a fresh perspective, resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”

Anuraag Khandelwal, Chief Creative Officer at 82.5 Communications, shared his excitement:
“I’m thrilled to be part of this journey with Bacardi India. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”

Chandana Agarwal, President of North and East at 82.5 Communications, added:
“Both Bacardi India and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”

This partnership promises to push the boundaries of creativity, with a shared vision to redefine consumer experiences and deliver unforgettable brand moments for Bacardi India.

Author: Sania Khan