STRCH, a leading activewear brand in India, has officially partnered with Bollywood actress Vaani Kapoor as its brand ambassador. Known for her fitness-focused lifestyle, Vaani’s association with the brand is poised to elevate STRCH’s mission of promoting active living and boosting confidence through high-quality, stylish activewear.

Vaani Kapoor, celebrated for her dedication to fitness and her chic style, is the perfect fit for STRCH’s brand image. The collaboration highlights the synergy between the actress’s passion for health and wellness and the brand’s commitment to creating functional, modern activewear. As a fashion and fitness icon in India, Vaani is set to help STRCH revolutionize the activewear market and reach a larger, like-minded audience.

Prithvi Bhagat, the founder of STRCH, expressed his excitement about the collaboration, emphasizing that Vaani’s partnership reflects a shared vision of promoting an active lifestyle. “Vaani Kapoor’s partnership with STRCH speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionize the activewear segment in India,” said Bhagat.

Vaani Kapoor, on her part, spoke about her excitement regarding the partnership, stating, “I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritize both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionize the active lifestyle.”

STRCH’s activewear collection features a blend of fashion-forward designs and functional fabrics that cater to the modern fitness enthusiast. The brand offers a variety of apparel that combines comfort, performance, and style. Whether it’s for yoga, gym workouts, or casual athleisure, STRCH’s products are designed to fit seamlessly into an active, fashion-conscious lifestyle.

The brand’s products are available through multiple channels, including its official website, mobile app, and prominent e-commerce platforms such as Myntra, Nykaa, Amazon, and Flipkart. Additionally, STRCH operates flagship stores and offers pop-up experiences in key locations, providing customers with an immersive shopping experience.

With Vaani Kapoor onboard, STRCH aims to increase its visibility and reach a wider audience of fitness enthusiasts and fashion-forward individuals. As the fitness and activewear market continues to grow in India, STRCH is well-positioned to make its mark, offering consumers a unique blend of high-performance products with a stylish appeal.

The partnership between STRCH and Vaani Kapoor signals a new era for the activewear industry in India, where fitness and fashion intersect, and empowers individuals to embrace their active lifestyle with confidence and style.

Author: Sonali kamble