In a groundbreaking move, Peppy, a direct-to-consumer (D2C) brand specializing in sexual wellness and intimate care, has officially launched in India. Founded in 2023 by entrepreneurs Devansh Agarwal and Shyamal Gupta, the brand is set to redefine societal perceptions around physical intimacy and personal well-being.

Peppy’s mission is clear: to make sexual wellness a guilt-free, everyday conversation. With affordable, high-quality, and accessible products, the brand aims to revolutionize how Indians view intimacy, breaking long-standing taboos and encouraging open dialogue about personal needs.

Adding to the brand’s innovative approach is actor and content creator Bhuvan Bam, who has joined Peppy as a co-founder and investor. Bhuvan, known for his ability to connect with audiences across all demographics, has pledged to help the brand drive its mission forward.

Changing the Conversation Around Sexual Wellness
In a society where discussions on sexual health often remain taboo, Peppy is challenging outdated norms. Speaking about his involvement, Bhuvan Bam said, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. The stigma around physical intimacy holds people back from having open and honest conversations about their needs. With Peppy, I aim to help individuals overcome these barriers and embrace intimacy with confidence.”

The brand’s founders, Devansh Agarwal and Shyamal Gupta, emphasized the importance of addressing sexual wellness in India. “A fulfilling sex life is a vital part of overall happiness and well-being, yet intimate wellness has often been brushed under the rug. We are here to change that narrative,” they said.

Growth Backed by Visionary Investors
Peppy began its journey as a bootstrapped venture but took a major leap forward in May 2024 when it raised its pre-seed funding round. The company secured approximately USD 500,000 (INR 4 crore) from prominent angel investors, including Bhuvan Bam, Rohit Raj (founder and CEO of BBKV Productions), and Ruchi Gupta.

The company’s valuation now stands at an impressive INR 50 crore, and it is actively seeking a seed funding round of USD 1–2 million. These funds will be used to expand Peppy’s sales channels, enhance its product offerings, and further its market reach across India.

Investor and creative entrepreneur Rohit Raj expressed his enthusiasm for Peppy’s mission. “I have always been passionate about breaking barriers, and Peppy’s vision aligns with my values. By fostering open conversations about sexual wellness, Peppy is addressing an area that has long been neglected in India. I am excited to contribute to this journey and help build a healthier, more inclusive approach to intimacy,” he said.

Products for Everyone
Peppy’s product line caters to diverse needs, ensuring inclusivity and accessibility for all genders, ages, and budgets. From high-quality, body-safe designs to user-friendly offerings, Peppy promises to deliver products that resonate with people from all walks of life.

“Our goal is to make sexual wellness products as common as buying skincare or snacks,” said Devansh and Shyamal. The brand’s efforts to destigmatize sexual health and make it part of everyday conversations set it apart in a market often defined by hesitation and discomfort.

Expanding Accessibility
Peppy’s products are readily available on leading e-commerce platforms, including Amazon, Flipkart, Meesho, Tata 1mg, and Hyugalife, ensuring consumers across India have easy access to its offerings. This widespread availability aligns with the brand’s vision of creating a more informed and confident approach to intimacy.

A Movement Beyond Products
Peppy is more than a brand; it’s a movement toward normalizing conversations about sexual wellness. By collaborating with influential figures like Bhuvan Bam and Rohit Raj, Peppy is using creative storytelling and deep audience engagement to dismantle societal taboos.

“Peppy is about revolutionizing the way India thinks about intimate happiness. We want people to embrace their journey toward pleasure and well-being without shame,” said the founders.

As Peppy continues to make strides in the sexual wellness space, it is poised to not only grow as a business but also transform societal perceptions, one conversation at a time. With a strong foundation, innovative products, and a visionary team, Peppy is charting a new course for intimacy in India.

Author: Sonali kamble