OpenAI has unveiled ChatGPT Pro, a premium subscription model priced at $200 (approx. ₹17,000) per month, aimed at engineering and research applications. The launch is a strategic move to expand the industrial and commercial use of its groundbreaking AI technology, which has been at the forefront of the global AI boom.

Key Features of ChatGPT Pro:
Advanced Tools: Subscribers gain access to OpenAI’s most cutting-edge features, including GPT-4o, o1 and o1 mini reasoning models, and enhanced voice capabilities.
o1 Pro Mode: A specialized feature designed for handling complex queries with greater computational power, making it ideal for intricate engineering, research, and enterprise tasks.
Unlimited Access: Pro users can utilize these tools without restrictions, ensuring seamless and high-efficiency workflows.
Positioning and Expansion
ChatGPT Pro joins OpenAI’s lineup of subscription tiers, which includes:

ChatGPT Plus: Priced at $20 (approx. ₹1,700) per month, offering early access to features and existing models but excluding advanced o1 capabilities.
ChatGPT Team and Enterprise: Tailored for collaborative and large-scale business needs.
The introduction of the Pro tier underscores OpenAI’s focus on deepening the commercialization of its AI tools, catering to users with high-level technical and computational demands.

OpenAI’s Strategic Shift
As OpenAI moves towards a for-profit model, the company is also exploring new revenue streams. It has been making strides in the AI-powered search market, positioning itself as a competitor to Google. Reports suggest OpenAI has recruited advertising specialists from leading tech firms like Meta and Google, signaling a potential integration of advertisements into ChatGPT. This shift could further diversify its offerings and enhance its monetization strategy.

Implications for the Market
The launch of ChatGPT Pro reflects OpenAI’s commitment to meeting the evolving needs of industries that require advanced AI capabilities. By offering specialized tools and transitioning towards a competitive for-profit model, OpenAI is not only setting new benchmarks for AI technology but also signaling its readiness to take on tech giants in both AI development and online search domains.

Author: Sania Khan