The wedding season in India is nothing short of a grand celebration, with its vibrant colors, lavish rituals, and an abundance of love and laughter. Yet, amidst all the joy, Indian weddings often come with their fair share of nosy relatives, unsolicited advice, and playful taunts that can sometimes feel overwhelming. Recognizing this unique aspect of Indian weddings, boAt has rolled out a witty and relatable campaign titled “Mute the Taunts with Aunty Noise Cancellation (ANC)” to ensure a more serene celebration.

At the heart of this campaign is the fictional and quirky product, boAt Airdopes ANC (Aunty Noise Cancellation), designed as a perfect wedding companion. It humorously highlights advanced features tailored for wedding scenarios:

REPL.AI Technology: A sassy virtual assistant equipped with smart, witty comebacks for nosy relatives’ questions and advice.
Anti-BT Calling: A handy feature to block unwanted Bluetooth calls during those critical wedding moments.
Senti Song Blocker: Automatically replaces emotional wedding tunes with your personal favorites to keep the vibe upbeat.
A Playful Nod to Indian Traditions
Speaking about the campaign, a boAt spokesperson said, “Indian weddings are a melting pot of traditions, joy, and family banter. While the playful taunts and advice from relatives are part of the charm, we thought of putting a humorous spin on it. This campaign embodies our brand’s youthful and innovative spirit, creating a light-hearted connection with our audience.”

The campaign video perfectly captures relatable wedding moments, weaving humor with a fun tech narrative, striking a chord with boAt’s youthful audience. It embraces Indian weddings’ quirks while showcasing boAt’s products as a blend of functionality and fun.

Social Media Buzz:
To amplify the campaign, boAt encourages audiences to share their wedding stories, funny taunts, and how they “mute the noise”

Author: Sania Khan