POPxo by MyGlamm Partners with AP Dhillon for The Brownprint 2024 India Tour

POPxo by MyGlamm, a dynamic beauty brand catering to modern millennials and Gen Z, has announced an exciting partnership with AP Dhillon, the popular music artist, as the official beauty partner for the much-anticipated The Brownprint 2024 India Tour. The tour, which will take the stage in Mumbai, Delhi, and Chandigarh this December, promises to be an electrifying event, and POPxo is adding its signature beauty touch to enhance the concert experience.

The collaboration is designed to offer concert-goers an unforgettable experience, blending music, beauty, and self-expression. As part of this partnership, fans attending the concerts will have an exclusive opportunity to visit the POPxo Beauty Booth, a dedicated space where they can indulge in complimentary makeovers. This initiative allows concert attendees to look as stunning as the electrifying performances on stage, with expert makeup artists ready to elevate their concert vibe.

Anika Wadhera, the Group Marketing Director at Good Glamm Group, the parent company of MyGlamm, expressed her excitement about this collaboration. “With this partnership, we’re blending two powerful forms of self-expression: beauty and music,” said Wadhera. “AP Dhillon’s Brownprint Tour has become a cultural phenomenon, and POPxo by MyGlamm is thrilled to be a part of this journey. We want to help fans channel their inner glam and confidence as they step into the concert atmosphere.”

The Brownprint 2024 India Tour kicks off on December 7 in Mumbai, followed by Delhi on December 14, and wrapping up in Chandigarh on December 20. At each venue, fans will have the chance to visit the POPxo Beauty Booth, where they can enjoy a glam session before the concert. This exciting addition is set to elevate the overall concert experience, providing fans with a chance to express their creativity and enhance their personal style.

The partnership between POPxo and AP Dhillon underscores both brands’ commitment to empowering self-expression and creativity. For AP Dhillon, whose music reflects confidence and individuality, the collaboration with POPxo aligns seamlessly with his brand. Meanwhile, POPxo, known for its inclusive approach to beauty and style, offers a platform for concert attendees to engage with beauty in a fun, creative way.

The collaboration also speaks to the growing trend of brands seeking to connect with young, vibrant audiences through unique partnerships that blend entertainment with lifestyle elements. With AP Dhillon’s music resonating with millennial and Gen Z fans, and POPxo by MyGlamm’s beauty offerings catering to the same demographic, this partnership is set to resonate deeply with the target audience.

Concert-goers can look forward to not just an incredible musical performance, but also a chance to immerse themselves in a full-on beauty experience that will leave them feeling empowered and glamorous. As POPxo brings its beauty expertise to the tour, it promises to create lasting memories for fans, elevating their concert experience with each brushstroke.

This collaboration between POPxo by MyGlamm and AP Dhillon’s The Brownprint 2024 India Tour is set to be a game-changer, merging music and beauty in a way that’s never been done before. Fans can expect a concert experience like no other, where the electrifying energy of the performance meets the transformative power of beauty.

As the tour heads to Mumbai, Delhi, and Chandigarh, the POPxo Beauty Booth will be a must-visit for every concert-goer, offering them a chance to feel their best while enjoying one of the most anticipated music tours of the year. The combination of music and beauty promises to create a memorable experience that attendees will cherish long after the final performance.

The Brownprint 2024 India Tour is more than just a series of concerts; it’s a cultural moment, and with POPxo by MyGlamm’s involvement, it’s set to be a celebration of both music and beauty, offering fans an opportunity to look and feel their best as they rock out to AP Dhillon’s chart-topping hits.

With the blend of artistry, creativity, and self-expression, this partnership highlights the way in which the beauty and music industries are coming together to create new, innovative experiences for audiences. As POPxo continues to engage with its audience through collaborations like this one, it reinforces its position as a leading brand in the beauty space, while also bringing a fresh and exciting experience to the concert scene.

This partnership is not just about makeup and music; it’s about giving fans the chance to celebrate who they are in their most authentic, glamorous form. Whether you’re a fan of AP Dhillon’s music, POPxo’s beauty products, or both, this collaboration ensures that The Brownprint 2024 India Tour will be an unforgettable celebration of music, beauty, and individuality.

Author: Sonali kamble