BIG FM Joins Hands with Hockey India League as Official Radio Partner for 2024-25
In a groundbreaking collaboration, BIG FM has become the official radio partner for the Hockey India League (HIL) 2024-25 season. This partnership is set to amplify the reach of hockey, ensuring that #IndiaKaGame resonates across the nation. With matches beginning on December 28, 2024, in Rourkela and Ranchi, this season is particularly historic as it marks the debut of the Women’s Hockey India League alongside the men’s competition featuring eight teams.

Elevating India’s Hockey Legacy
Highlighting the significance of the collaboration, Sunil Kumaran, COO of BIG FM, remarked:
“Hockey holds a special place in the hearts of millions of Indians. Partnering with HIL reflects our commitment to celebrating the sport’s rich legacy. Through this collaboration, we aim to spread awareness about hockey’s heritage and inspire a deeper connection with the sport. Together, we are bringing hockey to every corner of India.”

Radio’s Role in Driving Engagement
Dr. Dilip Tirkey, chairperson of the HIL Governing Committee, emphasized the unique potential of radio to reach diverse audiences:
“Radio is unparalleled in its ability to connect with people, even in the remotest corners of the country. BIG FM’s extensive reach and engaging content make it the perfect partner to promote hockey. This partnership will ignite enthusiasm for hockey and turn it into a household conversation. Together, we are taking the Hockey India League to greater heights.”

Adding to the sentiment, Bhola Nath Singh, member of the HIL Governing Committee, stated:
“BIG FM’s captivating storytelling style and national reach align perfectly with our vision of growing hockey’s fanbase. This partnership will unite India in celebrating #IndiaKaGame, encouraging millions to cheer for our national sport.”

A Multiplatform Experience
The collaboration ensures hockey will be accessible like never before, with coverage spanning television, digital platforms, and radio. BIG FM’s engaging radio content will bring fans closer to the action, creating a sense of unity and excitement for India’s beloved sport.

Inspiring the Nation
The Hockey India League’s partnership with BIG FM aims to revive India’s passion for hockey while fostering pride in the sport’s remarkable history. With innovative campaigns, live match updates, and inspiring stories of players, this collaboration promises to reignite national fervor for India’s national game.

Author: Sania Khan