Blissclub Launches Freedame: A Revolutionary Innerwear Collection Designed for Comfort and Empowerment

Blissclub, the popular Indian activewear brand created specifically for Indian women, has unveiled its latest innovation: Freedame, a new innerwear collection that promises to redefine the way women experience comfort in their daily lives. With a focus on addressing the everyday struggles that women face with traditional innerwear, Freedame aims to offer the perfect blend of comfort, invisibility, and support, empowering women to live their lives freely, without constraints.

The Problem with Traditional Innerwear

Through an internal survey, Blissclub uncovered some startling insights about the challenges women face with their current innerwear options. The survey revealed that an overwhelming 94% of women are dissatisfied with their bras due to common issues such as chafing, spillage, and digging straps. Similarly, 90% of women expressed dissatisfaction with their panties, citing visible panty lines and poor-quality elastics as major concerns. These findings spurred Blissclub into action, leading to the creation of Freedame — a category designed to solve these problems once and for all.

A Bold New Collection

Freedame is more than just a new line of innerwear; it is a bold step towards changing the way women perceive and wear bras and panties. The collection features bras and panties that are designed to provide ultimate comfort, support, and invisibility. Freedame products do away with traditional underwires, which often dig into the skin and cause discomfort. Instead, each bra in the collection is crafted for maximum support without the need for underwires, ensuring that women can experience all-day comfort without any of the usual discomforts.

The Freedame bras are made to cater to every body type, offering a perfect balance of comfort and support. The innovative design aims to provide freedom from the discomforts associated with traditional innerwear, allowing women to feel confident and comfortable no matter their shape or size. The collection is designed for everyBODY, emphasizing inclusivity and comfort for women of all shapes and sizes.

A Thought-Provoking Campaign

To raise awareness about the everyday struggles women face with traditional innerwear, Blissclub launched a powerful campaign accompanied by three films and a social experiment. The campaign aims to spark meaningful conversations about women’s comfort and needs, shining a light on the discomfort many women experience daily.

One of the standout features of the campaign is a social experiment where three men wore bras for five hours while performing everyday tasks. The video captures their reactions as they realize the physical challenges and discomfort women endure on a daily basis. This thought-provoking initiative serves to initiate an important conversation about the need for more comfortable, practical innerwear solutions for women.

Founder’s Vision

Speaking about the launch, Minu Margeret, the founder and CEO of Blissclub, expressed her personal connection to the mission behind Freedame. “Blissclub is a brand built by women, for women, and we believe that bras have been the corsets of the 21st century,” said Margeret. “Most women, myself included, can’t wait to get home at the end of the day to get freedom from their bras. With Freedame, our singular problem statement was to solve this. Each piece in the Freedame collection is designed for everyBODY, every shape & size, offering a perfect balance of comfort, support, and invisibility.”

Margeret further emphasized the revolutionary design of Freedame bras, stating, “It’s unbelievable that women have metal wires digging into their skin through the entire day, that’s what underwires are. We wanted to completely re-engineer this, so all Freedame Bras are designed for insane support, without the underwire. This is the innerwear you will never want to take off.”

Available Now

The Freedame collection is now available for purchase on Blissclub’s official website, allowing women across the country to experience the ultimate in comfort and support. With this launch, Blissclub continues to innovate and empower women, offering them a product that prioritizes their comfort, freedom, and well-being.

Blissclub’s Freedame collection is not just about solving problems — it’s about changing the way women feel in their innerwear, ensuring that they never have to compromise on comfort again. This collection is a step towards making every woman feel confident, comfortable, and free.

Author: Sonali kamble