OPPO India has introduced its new campaign, ‘Find Your Bigger Picture’, featuring Milind Soman, to mark the launch of its flagship Find X8 Series in India. The main film underscores that the Find X8 and Find X8 Pro are designed for individuals who challenge conventions and hold the power to lead their lives on their terms, across all facets of their journey.

Launched across social media platforms of OPPO India, the film opens with a shot of Milind who uses the Find X8 Pro’s AI Telescope Zoom to lock in a distant mountain peak he is determined to conquer. As he begins his ascent, he reflects on a life defined by embracing new challenges at every stage – from leaving a thriving acting career, to running marathons barefoot, and becoming an author. The film concludes with Milind climbing the final boulder and taking in the stunning view, symbolising his life’s journey of challenges and growth.
Speaking about the campaign, Sushant Vasishta, Head of Digital Marketing, OPPO India, said, “At OPPO India, we celebrate individuals who live authentically and push boundaries. That’s why we are so excited about our ‘Find Your Bigger Picture’ campaign. Milind Soman’s journey is inspiring and teaming up with him for the launch of the Find X8 Series feels like a perfect fit. The Find X8 Series is crafted for trendsetters, offering a cutting-edge camera system, robust performance, smart AI capabilities, and an elegant design to inspire users to view and capture the world in a new light.”

The campaign will continue with accomplished individuals such as CEOs, CMOs, VPs, co-founders, and photographers, sharing their inspiring journeys. Each will highlight how their unconventional choices have defined their success and set them apart.
Building on the momentum of the OPPO Find X8 Series launch, the brand hosted an Ambassador Conclave in Mumbai. The event began with the unveiling of the Find X8 Series by Peter Dohyung Lee, Head of Product Strategy at OPPO, during his keynote address. The Find X8 Series features the MediaTek Dimensity 9400 SoC, a groundbreaking quad-camera system with two telephoto lenses, a high-density quick-charging Silicon Carbide battery, and advanced AI-powered features for photography and productivity—all in a durable yet lightweight design with IP68 and IP69 ratings.

The event brought together industry leaders, including Viren Noronah, Co-Founder of The New Thing; Anamika Singh, renowned photographer; Indu Sharma, Vice President, Siemens and Kuldeep Pawar, CMO of Spice Money, to explore the evolving role of photography, technology, and AI in smartphones.

Attendees also had the opportunity to experience the OPPO Find X8 Series firsthand, sparking in-depth conversations about how innovation is shaping the future of smartphones.

OPPO India’s Find X8 series is designed for those who continually push their boundaries. The Series comprises Find X8 Pro, priced at INR 99,999 for 16GB RAM + 512GB storage, and the standard Find X8 in two storage variants: 12GB + 256GB at INR 69,999 and 16GB + 512GB at INR 79,999. All devices will be available from 3rd December on the OPPO e-store, Flipkart, and across mainline retail outlets.

Author: Srishti Pandey