The Local Talk, a prominent advertising agency, has been entrusted with the advertising sales mandate for CricHeroes, a leading cricket-scoring app boasting over 32 million registered users. This strategic partnership aims to bridge the gap between brands and the expansive community of cricket enthusiasts and players who depend on CricHeroes for match scoring and analytics.

Unlocking Opportunities for Brands
Through this collaboration, brands gain a unique chance to connect with India’s vibrant cricketing community, leveraging CricHeroes’ extensive user base and deep engagement. The platform serves as a powerful tool for targeting cricket lovers, offering insights into grassroots and amateur cricket.

Diamond Dogra, Director of The Local Talk, emphasized the potential of this partnership, stating:
“With CricHeroes’ unique value proposition, brands have an invaluable opportunity to engage with India’s passionate cricketing fraternity. This is a chance to leverage the app’s widespread reach and user base, creating strong connections with fans and players alike.”

Enriching the User Experience
CricHeroes aims to create a win-win scenario by providing brands with meaningful advertising options while enhancing the app experience for users. Parth Jhala, Head of Strategic Initiatives at CricHeroes, shared his excitement:
“We’re thrilled to welcome The Local Talk as our ad sales partner for the North India region. This collaboration brings exciting advertising opportunities for brands to connect with the cricket community in a meaningful way, while also providing our users with a more engaging app experience.”

A Strategic Move for Growth
This partnership marks a significant milestone for both The Local Talk and CricHeroes. It enables brands to dive deeper into the heart of India’s cricketing culture, while CricHeroes users benefit from targeted and relevant brand interactions that resonate with their passion for cricket.

Author: Sania Khan