Zepto Launches Jarvis: Revolutionizing Advertising in Quick Commerce
Zepto, a leader in quick commerce, has announced the launch of Jarvis—a cutting-edge advertising solution tailored to brands and sellers on its platform. Jarvis aims to empower both small and large businesses by enhancing brand visibility and boosting platform sales through optimized, data-driven campaigns targeted at Zepto’s user base.

Key Features and Impact:
Unmatched Advertising Efficiency:

Jarvis has already delivered over 15 billion ad impressions and contributes 4% of advertising income as a percentage of sales, surpassing the industry benchmark of 3%-3.5% (as reported by BofA Global Research, 2024).
Comprehensive Marketing Solution:

Jarvis bridges the gap between upper-funnel brand awareness and lower-funnel conversions. Powered by real-time insights, the platform offers a complete suite of tools to address marketing challenges with precision and efficiency.
It boasts an impressive 8x return on ad spend (ROAS), making it a valuable resource for sellers to boost visibility, enhance product discovery, and drive meaningful engagement.
Tech-Driven Innovation:

The platform’s creation in just four months highlights seamless collaboration among Zepto’s engineering, data science, and product teams.
According to Ashwinikumar Patil, VP of Product, Jarvis represents the perfect blend of quick commerce agility and advertising sophistication, empowering brands with tools to maximize impact with minimal effort.
Supporting Small Businesses:

Jarvis is particularly beneficial for smaller businesses, enabling them to compete effectively with its user-friendly interface and optimized ad strategies.
As stated by Koushik Kottamasu, Director of Engineering – Growth and Monetisation, even in its early stages, sellers are seeing enhanced product discovery and maximized ROI from ad spend.
Future Growth Trajectory:

Zepto’s commitment to innovation and business support is reflected in its ambitious goal of achieving a ₹1,000+ crore annualized run rate by the end of FY25. Jarvis will play a pivotal role in driving this growth, solidifying Zepto’s position as a preferred platform for brands to expand their reach and enhance sales.
Zepto’s Vision:
With Jarvis, Zepto continues to redefine what’s possible in the quick commerce space. By combining advanced technology with user-centric design, the platform provides sellers with unparalleled opportunities to connect directly with users, build long-term relationships, and unlock new levels of success.

Author: Sania Khan