Brandvibez Where Creativity Meets Media Thu, 22 May 2025 10:22:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://brandvibez.com/wp-content/uploads/2024/10/cropped-BrandVibe1-32x32.jpg Brandvibez 32 32 Make new memories with maa: redBus celebrates mother-child journeys https://brandvibez.com/make-new-memories-with-maa-redbus-celebrates-mother-child-journeys/ https://brandvibez.com/make-new-memories-with-maa-redbus-celebrates-mother-child-journeys/#respond Thu, 22 May 2025 10:22:51 +0000 https://brandvibez.com/?p=3027 The campaign encourages children to celebrate this day by filling the empty frames of life with memories that truly matter.

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]]> https://brandvibez.com/make-new-memories-with-maa-redbus-celebrates-mother-child-journeys/feed/ 0 Philips rolls out new campaign for its latest range of trimmers https://brandvibez.com/philips-rolls-out-new-campaign-for-its-latest-range-of-trimmers/ https://brandvibez.com/philips-rolls-out-new-campaign-for-its-latest-range-of-trimmers/#respond Thu, 22 May 2025 10:22:46 +0000 https://brandvibez.com/?p=3025 The campaign features Philips’ BeardSense Technology, which scans the beard 125 times per second and adjusts trimming intensity based on beard density in real time.

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]]> https://brandvibez.com/philips-rolls-out-new-campaign-for-its-latest-range-of-trimmers/feed/ 0 Swiggy’s Big Bet: Soaring Ad Spend and Rising Losses in the Race for Quick-Commerce Dominance https://brandvibez.com/swiggys-big-bet-soaring-ad-spend-and-rising-losses-in-the-race-for-quick-commerce-dominance/ https://brandvibez.com/swiggys-big-bet-soaring-ad-spend-and-rising-losses-in-the-race-for-quick-commerce-dominance/#respond Thu, 22 May 2025 10:22:41 +0000 https://brandvibez.com/?p=3023 Swiggy reported a sharp rise in advertising and promotional expenses in Q4 FY25, spending Rs. 9,777.2 crore—a 135% year-on-year increase—while revenue grew 44.8% to Rs. 4,410 crore. Despite this growth, the company’s losses widened to Rs. 1,081.18 crore. Swiggy’s aggressive investments in new platforms like Instamart, Snacc, and Pyng, along with its rapid expansion in the quick-commerce space, highlight a bold push for market dominance amid rising competition.

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]]> https://brandvibez.com/swiggys-big-bet-soaring-ad-spend-and-rising-losses-in-the-race-for-quick-commerce-dominance/feed/ 0 Met Gala 2025: Celebrating Black Style with a Strong Indian Presence https://brandvibez.com/met-gala-2025-celebrating-black-style-with-a-strong-indian-presence/ https://brandvibez.com/met-gala-2025-celebrating-black-style-with-a-strong-indian-presence/#respond Thu, 22 May 2025 10:22:08 +0000 https://brandvibez.com/?p=3018 From Shah Rukh Khan's debut to Diljit Dosanjh's regal tribute and Priyanka Chopra's elegance, relive the memorable moments of Indian stars at the Met Gala 2025's "Superfine: Tailoring Black Style" event.

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]]> https://brandvibez.com/met-gala-2025-celebrating-black-style-with-a-strong-indian-presence/feed/ 0 More Than Just Music: The Social and Economic Legacy of Coldplay’s Ahmedabad Visit https://brandvibez.com/more-than-just-music-the-social-and-economic-legacy-of-coldplays-ahmedabad-visit/ https://brandvibez.com/more-than-just-music-the-social-and-economic-legacy-of-coldplays-ahmedabad-visit/#respond Thu, 22 May 2025 10:22:06 +0000 https://brandvibez.com/?p=3017 Explore the staggering Rs 641 crore economic impact of Coldplay's recent concerts in Ahmedabad, revealing how a major music event can fuel local economies and generate significant revenue across sectors.

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]]> https://brandvibez.com/more-than-just-music-the-social-and-economic-legacy-of-coldplays-ahmedabad-visit/feed/ 0 boAt & Blinkit’s cheeky mother’s Day PSA: Time for real gifts, not just likes https://brandvibez.com/boat-blinkits-cheeky-mothers-day-psa-time-for-real-gifts-not-just-likes/ https://brandvibez.com/boat-blinkits-cheeky-mothers-day-psa-time-for-real-gifts-not-just-likes/#respond Thu, 22 May 2025 10:21:49 +0000 https://brandvibez.com/?p=3013 The campaign features content creator Satish Ray delivering a message to all the kids who think a filtered throwback selfie and a cryptic caption are enough to thank their moms.

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]]> https://brandvibez.com/boat-blinkits-cheeky-mothers-day-psa-time-for-real-gifts-not-just-likes/feed/ 0 SRK, Diljit Dosanjh and Kiara Advani make their Met Gala debuts in 2025 https://brandvibez.com/srk-diljit-dosanjh-and-kiara-advani-make-their-met-gala-debuts-in-2025/ https://brandvibez.com/srk-diljit-dosanjh-and-kiara-advani-make-their-met-gala-debuts-in-2025/#respond Thu, 22 May 2025 10:21:41 +0000 https://brandvibez.com/?p=3011 At the Met Gala 2025, held on May 5 in New York, Indian celebrities made a striking impact. Shah Rukh Khan, Diljit Dosanjh, and Kiara Advani debuted in culturally rich, couture ensembles by Sabyasachi, Prabal Gurung, and Gaurav Gupta. Veterans like Priyanka Chopra Jonas and Isha Ambani dazzled in Valentino and Rahul Mishra. The event, themed “Superfine: Tailoring Black Style,” highlighted global fashion diversity and India’s growing influence on the red carpet.

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]]> https://brandvibez.com/srk-diljit-dosanjh-and-kiara-advani-make-their-met-gala-debuts-in-2025/feed/ 0 Myntra’s Message to Gen Z: Stop Shopping in the Internet’s Shady Corners https://brandvibez.com/myntras-message-to-gen-z-stop-shopping-in-the-internets-shady-corners/ https://brandvibez.com/myntras-message-to-gen-z-stop-shopping-in-the-internets-shady-corners/#respond Thu, 22 May 2025 10:20:54 +0000 https://brandvibez.com/?p=3131 Using humor and viral trends, the campaign nudges Gen Z to stand out—not blend in.

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]]> https://brandvibez.com/myntras-message-to-gen-z-stop-shopping-in-the-internets-shady-corners/feed/ 0 McDonald’s India– North & East adds Chicken Puff to menu, rolls out McDeal 1+1 offers https://brandvibez.com/mcdonalds-india-north-east-adds-chicken-puff-to-menu-rolls-out-mcdeal-11-offers/ https://brandvibez.com/mcdonalds-india-north-east-adds-chicken-puff-to-menu-rolls-out-mcdeal-11-offers/#respond Tue, 20 May 2025 10:02:54 +0000 https://brandvibez.com/?p=3015 McDeal 1+1 offers are available across McDonald’s restaurants in North and East India, for dine-in, takeaway, drive-thru, and delivery through third-party aggregators.

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]]> https://brandvibez.com/mcdonalds-india-north-east-adds-chicken-puff-to-menu-rolls-out-mcdeal-11-offers/feed/ 0 From Screens to Revenue: Cracking the Code of OTT Monetisation in India https://brandvibez.com/from-screens-to-revenue-cracking-the-code-of-ott-monetisation-in-india/ https://brandvibez.com/from-screens-to-revenue-cracking-the-code-of-ott-monetisation-in-india/#respond Fri, 09 May 2025 15:25:58 +0000 https://brandvibez.com/?p=3005 India’s OTT landscape is booming, with millions of screens driving content consumption. But as viewership grows, platforms face complex challenges in monetisation, measurement, and innovation. This piece explores insights from industry leaders on navigating the next phase of digital streaming.

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